• by Barbie Romero , October 15, 2024

Last week, we had our TV & Video Summit in Austin. Check out clips below from both on stage sessions featuring Mitsubishi, United Airlines, The Hershey Company, and Hallow as well as off stage clips about the summit experience. 

To see full session recordings from the  TV & Video Summit click here. 

From the Insider Stage: 

Kimberly Ito, VP of Marketing & CMO from Mitsubishi Motors North America shared that they had executive buy-in from the start of the Rashida Jones campaign, so they were able to stay within approved guardrails. 

Kimberly also shared that they were surprised by their social media engagement and how they could see brand perception change because of customers interacting in their comments section. 

Athena Nestoras, Senior Manager of Global Advertising & Social Media Strategy from United Airlines mentioned that they invested in local broadcast on a regular basis and not just during the Super Bowl in order to build relationships with partners for premium positioning.

Stephanie Hemmann, Senior Associate Manager, Integrated Media, Connections for Chocolate Portfolio from The Hershey Company mentioned  that her team leveraged assets across multiple channels which included having a QR code to have consumers take action.

Evan Laird, Head of Marketing from Hallow spoke about incorporating their Super Bowl campaign throughout their customer funnel as well as having buy-in across the company in order to increase conversion and retention rates.

Tales from Austin:

Emily Ward, Senior Specialist, Programmatic from Nordstrom spoke about making more personalized videos and seeing success with that strategy.

Lorenzo Zefferino, SVP, Digital Strategy from Evergreen Trading spoke about having a collaborative experience in person at the summit. 

If you’re interested in submitting content for future editions, please reach out to our Managing Editor, Barbie Romero at Barbie@MediaPost.com.