• by Ray Schultz , October 15, 2024

Hearst Magazines has named Brad Greenawalt to the new title of vice president of subscriptions, effective this week. 

Previously, Greenawalt was vice president of membership at Peloton Interactive, overseeing member engagement and retention.

“Brad brings a wealth of experience developing and implementing innovative initiatives focused on engagement, retention, loyalty, and customer relationship management,” says Lindsay Horrigan, senior vice president, consumer growth officer at Hearst Magazines, to whom Greenawalt will report. “His strategic and data-driven approach will be instrumental in advancing our consumer subscription offerings and enhancing our overall customer experience.”  

Prior to his recent role at Peloton, Greenawalt served as vice president of retention marketing and director of member lifecycle and loyalty for that company. Earlier, he was director of operations for the Starwood Preferred Guest Pro program at Starwood Hotels & Resorts Worldwide Inc. 

“I am thrilled to join Hearst Magazines during such a revolutionary time for the media industry,” Greenawalt says. “I look forward to building on the strong foundation of Hearst’s subscription business and working with the talented brand teams to deepen engagement with their audience.”