• by Teresa Buyikian , October 29, 2024

According to Healthline, one in eight, or over 13% of Americans, are on or have tried GLP-1 weight loss drugs as of 2024.

Smoothie King is incorporating this fact into its marketing, labeling its latest items the Smoothie King GLP-1 Support Menu, and calling itself “the first national QSR brand to introduce a menu specifically created to assist the millions of Americans currently taking prescription GLP-1 medications.”

The company worked with a dietician to develop the menu: Molly Kimball, RD, CSSD, registered dietitian, Ochsner Health.  “The featured smoothies incorporate essential ingredients to support the effectiveness of GLP-1 and promote overall metabolic health for all individuals, whether they're taking GLP-1 medications or just looking for a hydrating, protein-rich smoothie option," she said in a release. “When developing this menu, it was important to offer blends with a thoughtful balance of nutrient-dense, high-protein, fiber-rich foods to support satiety and muscle mass.”

"We know that every individual's path is different, and with the rising use of GLP-1 medications across the country and our customer base, we want to ensure that Smoothie King provides the nutritional resources to match,” said Wan Kim, CEO of Smoothie King in a release. “

The new menu is comprised of the Gladiator GLP-1 in chocolate, vanilla or strawberry options, the Slim N’ Trim GLP-1 Mango Greens, the Keto Champ GLP-1 in berry or chocolate flavors, The Activator Recovery GLP-1 Almond Berry and lastly the Power Meal Slim GLP-1, available in chocolate, vanilla or strawberry.

All smoothies contain between 20 and 61g of protein, 200-560 calories, two-15g of fiber and no added sugar.

The new menu is being promoted in-store and across paid and earned media channels. It is available to order online, via the Smoothie King app as well as in-store at the chain’s more than 1200 locations.