Pharma & Health Insider
"Category-by-category, the #1 brand in sales is typically the #1 doctor-recommended brand "-- but purpose-driven ads also work, says Health Monitor CEO. Read the whole story
While consumers may be cutting back on some food buys, they're still piling up their carts at Costco. Read the whole story
Napo Pharmaceuticals is sponsoring a contest to generate awareness of surprise diarrhea, a common condition among people living with HIV. Read the whole story
Toronto-based health-care marketing specialist Klick Health announced its UK-based leadership team for Europe, the Middle East, and Africa (EMEA). The news follows the appointment … Read the whole story
The latest campaign for the nutritional supplement brand features end-cap displays at Target and Walmart. Read the whole story
COMMENTARYThe popular vitamin brand is expanding messages about women's sexual wellness. Read the whole story
New Throat Balm lozenges are meant to help consumers with everyday throat irritation instead of the soreness that comes from illness. Read the whole story
- COMMENTARY
According to the firm, main obstacles to more diversified trials revolve around outreach and recruitment issues. The agency says it can overcome these obstacles … Read the whole story
