Pharma & Health Insider
by Les Luchter, Staff Writer
Music-video-like spot illustrates the lyrics to the Blink-182 songs by showing hospital folks bringing "warm blankets" and "French braiding" a patient's hair. Read the whole story
by Les Luchter
Young people engaging with self-harm-related content get redirected to interactive videos and connection to a crisis responder. Read the whole story
by Les Luchter
Consumers' reliance on AI to choose a healthcare provider is completely upending traditional methods like search engine marketing and referrals. Read the whole story
by Fern Siegel
Four new spots feature Son Heung-min of the Los Angeles FC. Read the whole story
by Les Luchter
"We're still leading with product truth, but we're doing it through a more emotional and culturally resonant lens," says CMO. Read the whole story

COMMENTARY
by Ray Schultz, Columnist
FDA writes letter to QOL Medical over alleged misleading statements. Read the whole story
by Barbie Romero
Lisa Perez and Alexis Gossard break down the strategy behind One A Day's "Health Doesn't Need to Be Ludacris" campaign, sharing lessons on celebrity … Read the whole story