• by Ray Schultz , December 4, 2024

Taboola, a global recommendation engine, has signed a new three-year deal with WeatherBug, a weather site and mobile app with over 20 million users. 

Under the agreement, WeatherBug will continue to use Taboola’s suite of tools across multiple touchpoints and its digital properties including its app (spanning iOS and Android devices) and web interface (on mobile and desktop), the firm says.  

WeatherBug will continue to provide readers with personalized, multi-format content recommendations via Taboola Feed.  

In addition, Weatherbug will soon incorporate video reel placements to drive higher user engagement while opening up new premium demand channels, Taboola says. 

“WeatherBug stands out for our commitment to delivering reliable weather information while leveraging advanced technology to create a seamless user experience, and Taboola has been an important partner in helping us stay true to this mission since 2019,” said Gundeep Hora, president and general manager at WeatherBug.