Last month, we had our QSR Summit in Santa Barbara. Check out clips from both on stage sessions featuring Voodoo Doughnut, Jack in the Box, Pizza Hut, Dave’s Hot Chicken,
Pokeworks as well as off stage clips about the summit experience.
To see full session recordings from the QSR Summit click here.
From the Insider Stage:
Chris Schultz, CEO from Voodoo Doughnut shared how they run limited time offers every month so that they have content to connect with their consumers on social
media.
Jessica
DePrizio, Director of Brand Marketing from Jack in the Box spoke about their goals around celebrity partnerships and how those partnerships make them stand
out.
Lauren Bowles,
Head of Partnerships, Activations and Influencers from Pizza Hut shared their paid media and influencer activation around the Love Island Reunion. They used talent that
surrounded the Love Island community to help Pizza Hut create content at a lower cost.
Srishti Handa, Director of Marketing from Dave’s Hot Chicken shared how they are reaching Gen Z by providing
entertaining content that doesn’t feel like an advertisement.
Ha Ly, Head of Marketing from Pokeworks spoke about how leveraging reviews drove growth and an uptick in
sales.
Tales from Santa
Barbara:
Lauren Bowles, Head of Partnerships, Activations and Influencer from Pizza Hut spoke about being inspired hearing from other QSR challenges at the
summit.
Joshua Sims, Head of
Marketing from Big Chicken shared how their growth strategy is going after not just guests but human beings and creating a consistent experience.
If you’re interested in submitting content for future
editions, please reach out to our Managing Editor, Barbie Romero at Barbie@MediaPost.com.