At our DOOH Summit in
Austin, leaders from CEC Entertainment, Tanger Outlets, Nutrabolt, WPP, and Monks shared how they’re using creative, data-driven DOOH strategies to boost awareness, influence behavior, and drive
measurable results across campaigns.
Catch the best moments from the on-stage discussions below.
Watch the full session recordings here!
David McKillips, CEO at CEC
Entertainment, shared how the brand leveraged OOH to promote its one-point games, membership program, and birthday offers which drove strong unaided awareness and
engagement.
Devin Ostermann,
Media Director at Tanger Outlets, shared how weather-triggered DOOH activations prompted visits to outlet centers and used rain as a timely cue to attract
shoppers.
Valentina Barral, Sr.
Brand Media Strategy Manager at Nutrabolt, highlighted how dynamic OOH formats like LED trucks, taxi tops, indoor ride share screens, and static placements across
NYC amplified visibility for their energy drinks and partnership with the New York Knicks.
Adrian Witter, Group Director, Solutions Lead, Advanced DOOH at WPP Media, discussed how his team
integrates DOOH into clients’ audience strategies bringing the same data, tools, and measurement as other channels.
Ariel Villard, Director, Programmatic and Media at
Monks, shared how their client’s Las Vegas campaign cleverly targeted rival conference attendees using strategic DOOH placements around the
competitor’s event to drive traffic.
If you’re interested in submitting content for future editions, please reach out to our Managing Editor, Barbie Romero at Barbie@MediaPost.com.