• by Ray Schultz , December 30, 2024

Publishing tech platform the Arena Group has relaunched Autoblog, the automotive website it acquired earlier this year.  

The new Autoblog is led by Kyle Edward, newly named senior editor, who has previously served at Men's Journal, Forbes, and Robb Report.

"We are committed to investing in Autoblog and building on its already strong foundation," says Sara Silverstein. Chief executive officer of Arena Group. 

Silverstein adds, “In 2025, we plan to further enhance Autoblog with expanded video content and a relaunch of the Autoblog YouTube channel." 

The Arena Group claims that Autoblog has seen 120% increase in users and page views between September and November 2024 following the acquisition. More than 80% of its audience is in North America. 

"Autoblog has been a go-to resource for me and countless others for years,"  Edward says. "It's a privilege to lead this iconic brand into its next chapter, building on its legacy of insightful reviews, breaking news, and unique commerce deals while expanding its reach and modernizing its approach." 

The audience is “diverse, from die-hard enthusiasts to everyday drivers researching their next purchase," Edward adds.

The Arena Group also operates such brands asTheStreet, Parade, Men’s Journal and Athlon Sports to build their businesses.