"We have an always on and heavy sports investment because that's where live viewership scales," CMO Sean Gilpin tells "Marketing Daily." Read the whole story

"This is the first time we are using digital as the primary media for a full year of special editions," says Mini USA's Alini. Read the whole story

Felix Rosenqvist, driving a Honda-powered car for Meyer Shank Racing, won the 110th Indianapolis 500 by a historic 0.0233 seconds on Sunday. Read the whole story

Toblerone, for one, mocked the Ferrari design by posting an image of a candy bar in the Ferrari's pale blue. Read the whole story

The campaign reunites TJ and Pete in seven new commercials. Read the whole story

Price comparison sites flatten every brand. John Acosta explains how Hertz escapes the commodity trap through surprise, delight, and the one activation that proved … Read the whole story

Attention and revenue often have very little to do with one another. Perhaps no category better illustrates the problem than health and beauty. Read the whole story

OpenAI is expected to add conversion-optimization for campaigns this week as it rapidly updates ad options for advertisers and its ads page to introduce … Read the whole story