Marketing Automotive Weekly
Monday, April 1, 2024
  • Genesis USA Offers Plenty Of Eye Candy

    Genesis USA unveiled two new concept vehicles ahead of the New York International Auto Show and officially launched Magma, a high-performance program. Read the whole story

  • Hagerty Celebrates Employees, Automotive Enthusiasts

    The ad features original creative content shot on a Super8 camera in homage to the vintage nature of many of the vehicles Hagerty protects. Read the whole story

  • CTV Ad Frequency Soars 80% In 2 Years: Report

    The frequency of ad messages for CTV continues to increase -- rising 80% over the last two years per household over the life of … Read the whole story

  • Experian, InfoSum Introduce Cleanrooms For Automotive

    Lauren Wetzel, COO of InfoSum, looks at implementation of data clouds for advertising in a completely different way - focusing on speed in a … Read the whole story

  • Goodyear, Crunch Fitness, Adidas, Kraft Focus On Fools

    Goodyear has created a social media effort for its faux SkyGrip blimp tires, perfect for anyone who happens to own a blimp. Read the whole story

  • TikTok Launches TV Ad Spot Opposing Potential Ban

    The campaign features a range of supposed TikTok influencers and sellers who highlight the potential damage of a TikTok ban to Americans who rely … Read the whole story