"Rather than a big, traditional campaign that everyone's doing with high production values, we thought, let's do a test and learn," says Slate's Whitla. Read the whole story

"We are trying to be fun... and it's not about we win or we don't win, it's about generating conversation," says Stellantis' Francois. Read the whole story

Live sports remained an essential buy for automakers, with the NBA driving largest share of investment and highest concentration of auto intenders. Read the whole story

The vehicles will be sold as part of a charitable initiative benefiting the likes of Big Brothers Big Sisters of America and the American … Read the whole story

The caveat: a "severe scenario" impact from a continuation or worsening of the Gulf Crisis that risks $39.6 billion and $54.1 billion for this … Read the whole story

The connected ad formats extend Uber's first-party ad and data signals beyond its own apps and across Meta and Google Shopping for the first … Read the whole story

"We are going to get our kids their lives back," Florida Attorney General James Uthmeier said Monday. Read the whole story