• by Ray Schultz , January 31, 2025

Reach PLC, a large commercial news publisher in the U.K., Ireland and the U.S., has renewed its working pact with Taboola, a relationship that dates back 13 years.  

Reach will use Taboola’s growing suite of products to build its audience and drive revenue. These include Taboola’s Header Bidding product, which provides readers with Taboola’s Header Bidding, which it claims can help publishers drive monetization. 

Reach will also continue using Taboola Feed, a tool that provides readers with personalized multi-format content recommendations. And, it will still deploy Explore More, a solution designed to increase session depth and engage users visiting publisher sites from social media and apps, and in-article ad units.

"We have developed a really positive relationship with Taboola over the years and are excited to build on this partnership,” says Piers North, chief revenue officer for Reach. “Reader experience is important to us and so we will be working with Taboola to improve this across our platforms for all our audiences." 

The titles published by Reach include Mirror, Express and OK!

“Reach is a great example of a publisher that continues to keep up with readers year after year, with a great commitment to long-term growth in boosting readership, engagement, and their business,” says Adam Singolda, founder and CEO of Taboola.