Tag results for "header bidding"
- Texas-Led Coalition Can Proceed With Some Antitrust Claims Against GoogleA federal judge said states could move forward with some antitrust claim ...
- PubWise Granted Patent That Reduces Carbon Footprint, Related To Demand-Path OptimizationThe patent's technology reduced the carbon footprint of programmatic transactions, said PubWi ...
- Google, Meta Ad Bidding Agreement Sparks New EU, UK ProbesThe investigations follow the late 2020 antitrust lawsuit against Google filed ...
- Gannett Spoofed Advertisers For 9 Months, Researchers SayAdvertisers thought they bought billions of ads on one Gannett site, b ...
- Digital Ad Dollars Shift To CTV -- And Other 2022 PredictionsConnected TV is set to grab ad dollars from digital budgets, n ...
- Class-Action Suit Picks Up On Google's Alleged Ad Price-Fixing With FacebookA complaint filed Tuesday echoes a states' antitrust action, requests class-action stat ...
- How Strong Is A Local Publisher's Antitrust Suit Against Google, Facebook?HD Media's lawsuit outcome is potentially consequential for every publisher with ...
- Google And Facebook Hit With Antitrust Lawsuit By West Virginia NewspaperGoogle and Facebook monopolized the digital ad market to the detriment ...
- Mediavine Releases Platform For Server-To-Server Header BiddingMediavine's OpenRTB aims to help publishers improve the revenue from their ad-support ...
- Antitrust Suit Against Google Supports Publisher ComplaintsPublishers were harmed when Google's method of "dynamic allocation" of online bi ...
- Facebook Audience Network Moving To Bidding Only In 2021Facebook responded Friday to changes in Apple's iOS 14 operating system th ...
- Verizon Media Launches Header Bidding-Like OTT SolutionOTT Smart Auction lets OTT programmatic demand compete with reserved demand ...
- Three Years In, Prebid.org Takes On CTV-OTTA just-formed CTV-OTT task force aims to address standards, as well ...
- IAB Europe's Supply Path Optimization Guide Relies On Brands, Agencies, PublishersA call to action for brands, agencies and publishers to adopt supp ...
- Beachfront: Connected TV Needs Spot Pricing For TV Commercial BreaksSupply-side publishing ad-tech platform Beachfront will allow publishers to auction off a ...
- Header Bidding Driving Publishers' Video Monetization StrategiesPublishers report that programmatic -- and header bidding in particular -- a ...
- Keep Header Bidding -- A Faustian Bargain -- Away From TV, OTTFor the most part, digital-born approaches can only make the TV ...
- Publishers Need To Adopt Strategies To Better Optimize Mobile Header BidsAs mobile advertising accelerates, partly due to better video options with ...
- New Form Of Malvertising Hits Exchanges, Costs Industry $325 Million This YearA new form of malvertising only impacts ads served via programmatic exchange ...
- Only 22% Of App Publishers Understand Header BiddingNot enough publishers have a strong awareness of header bidding, and the ...
- OpenX Rolls Out Video Header-Bidding SolutionThe solution is built to take advantage of open-source Prebid technology. ...
- GeoEdge Builds Real-Time Technology To Block Malware, Offensive AdsGeoEdge has built real-time malware-blocking technology into its platform, allowing publishers ...
- Facebook Offers Brands In-App AdsNow members of Facebook's Audience Network can bid into auctions for publishe ...
- Apps Outpacing Mobile Web In Impression GrowthHeader bidding technology for app inventory continues to show significant growth, n ...
- Criteo Earnings Rise Amid Industry Data ChallengesCriteo's revenue was boosted by Criteo Customer Acquisition, Shopper Graph and Spons ...
- Google's Header Bidding-Like Tool Becomes Available To AllGoogle has also been testing new ad formats and transaction types su ...
- Oath Overhauls Mobile In-App Header Bidding-Like TechnologyOath has launched a new version of its in-app mobile bidding platfo ...
- Google Discloses Results Of 'Exchange Bidding,' Boosts Publisher Yield >40%In a sign of how much the emergence of header bidding h ...
- JW Player, SpotX Team For One-Click Programmatic Video Header BiddingJW Player, one of the most distributed digital video players in t ...
- Forecast: InMobi-AerServ Deal Just One Of More To ComeGet ready for a lot more consolidation in the mobile ad-tech sect ...
