Tag results for "header bidding"
- Keep Header Bidding -- A Faustian Bargain -- Away From TV, OTTFor the most part, digital-born approaches can only make the TV ad ...
- Publishers Need To Adopt Strategies To Better Optimize Mobile Header BidsAs mobile advertising accelerates, partly due to better video options with 5G ...
- New Form Of Malvertising Hits Exchanges, Costs Industry $325 Million This YearA new form of malvertising only impacts ads served via programmatic exchanges, ...
- Only 22% Of App Publishers Understand Header BiddingNot enough publishers have a strong awareness of header bidding, and there ...
- OpenX Rolls Out Video Header-Bidding SolutionThe solution is built to take advantage of open-source Prebid technology. ...
- GeoEdge Builds Real-Time Technology To Block Malware, Offensive AdsGeoEdge has built real-time malware-blocking technology into its platform, allowing publishers to ...
- Facebook Offers Brands In-App AdsNow members of Facebook's Audience Network can bid into auctions for publishers ...
- Apps Outpacing Mobile Web In Impression GrowthHeader bidding technology for app inventory continues to show significant growth, new ...
- Criteo Earnings Rise Amid Industry Data ChallengesCriteo's revenue was boosted by Criteo Customer Acquisition, Shopper Graph and Sponsor ...
- Google's Header Bidding-Like Tool Becomes Available To AllGoogle has also been testing new ad formats and transaction types such ...
- Oath Overhauls Mobile In-App Header Bidding-Like TechnologyOath has launched a new version of its in-app mobile bidding platform ...
- Google Discloses Results Of 'Exchange Bidding,' Boosts Publisher Yield >40%In a sign of how much the emergence of header bidding has ...
- JW Player, SpotX Team For One-Click Programmatic Video Header BiddingJW Player, one of the most distributed digital video players in the ...
- Forecast: InMobi-AerServ Deal Just One Of More To ComeGet ready for a lot more consolidation in the mobile ad-tech sector ...
- Report: Header Bidding Is ThrivingMobile continued to drive header bidding growth, with a 252% year-over-year improvement ...
- Can Supply-Path Optimization Deliver Supply-Side Transparency?In order to level the playing field for Supply Side Platforms (SSPs) ...
- Prebid.org Relieves A Symptom Without Providing A CureThree sell-side platforms (SSPs), Rubicon Project, AppNexus and PubMatic, recently announced that ...
- AppNexus, Rubicon Form Prebid-org, Invite Others To Join Header Bidding CommunityTwo of programmatic advertising's biggest players -- AppNexus and Rubicon Project -- ...
- Header Bidding Continues To Grow, Bolstered By Mobile AdoptionHeader bidding is now "synonymous" with programmatic advertising, claims PubMatic's Q2 Quarterly ...
- After Header Bidding: Unified Ad ServingAs header bidding matures and takes over from waterfall auctions, a number ...
- Criteo Heading Toward Greater Authority In Performance Metrics Predictive search has been a focus for Criteo for some time. Its ...
- Rubicon Q2 Revenue Falls 39% As It Focuses On Mobile And Server-Side Header BiddingJust two weeks after it announced its purchase of nToggle, Rubicon Project ...
- Rubicon Project Pays $38.5M For NToggleRubicon Project announced on Monday it was acquiring programmatic advertising technology firm ...
- Google, Smaato Partnership Opens To 100+ DoubleClick PublishersAfter a successful beta integration with Google's DoubleClick Exchange Bidding (EB) program, ...
- IAB Tech Lab Opens Header Bidding Standard For Public CommentThe Interactive Advertising Bureau's Tech Lab has released a standard on header ...
- Google Extends Its Entry Into Header BiddingGoogle said it has moved beyond a closed beta of its entry ...
- The Mobile, Virtual, 360-Degree Future Of Header BiddingThe emergence of header bidding, particularly the server-to-server variety, has minimized latency ...
- AOL Launches Unified Auction For Mobile In-AppAOL announced the beta launch of Smart Yield, a mobile-first solution that ...
- PubMatic Extends Prebid.js With Hybrid Client- and Server-Side WrapperAiming to help publishers improve monetization, PubMatic expanded upon open-source container script ...
- Criteo Says New Header Bidder Product Can Help Publishers Fetch 50% Higher RevenuesCriteo has launched a new header bidding product that it says aims ...
