- Mediavine Releases Platform For Server-To-Server Header Bidding
Publishers Daily, Rob Williams - Tuesday, January 12, 2021
Mediavine's OpenRTB aims to help publishers improve the revenue from their ad-support ...
- Antitrust Suit Against Google Supports Publisher Complaints
Publishing Insider, Rob Williams - Monday, December 28, 2020
Publishers were harmed when Google's method of "dynamic allocation" of online bi ...
- Facebook Audience Network Moving To Bidding Only In 2021
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 16, 2020
Facebook responded Friday to changes in Apple's iOS 14 operating system th ...
- Verizon Media Launches Header Bidding-Like OTT Solution
Digital News Daily, Karlene Lukovitz - Tuesday, September 15, 2020
OTT Smart Auction lets OTT programmatic demand compete with reserved demand ...
- Three Years In, Prebid.org Takes On CTV-OTT
Advanced TV Insider, Karlene Lukovitz - Friday, September 11, 2020
A just-formed CTV-OTT task force aims to address standards, as well ...
- IAB Europe's Supply Path Optimization Guide Relies On Brands, Agencies, Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 9, 2020
A call to action for brands, agencies and publishers to adopt supp ...
- Beachfront: Connected TV Needs Spot Pricing For TV Commercial Breaks
Television News Daily, Wayne Friedman - Friday, May 1, 2020
Supply-side publishing ad-tech platform Beachfront will allow publishers to auction off a ...
- Header Bidding Driving Publishers' Video Monetization Strategies
Video Insider, Karlene Lukovitz - Tuesday, February 18, 2020
Publishers report that programmatic -- and header bidding in particular -- a ...
- Keep Header Bidding -- A Faustian Bargain -- Away From TV, OTT
Media Insider, Dave Morgan - Thursday, November 21, 2019
For the most part, digital-born approaches can only make the TV ...
- Publishers Need To Adopt Strategies To Better Optimize Mobile Header Bids
Publishers Daily, Melynda Fuller - Thursday, May 16, 2019
As mobile advertising accelerates, partly due to better video options with ...
- New Form Of Malvertising Hits Exchanges, Costs Industry $325 Million This Year
Digital News Daily, Laurie Sullivan - Thursday, April 18, 2019
A new form of malvertising only impacts ads served via programmatic exchange ...
- Only 22% Of App Publishers Understand Header Bidding
Data & Programmatic Insider, Laurie Sullivan - Monday, September 24, 2018
Not enough publishers have a strong awareness of header bidding, and the ...
- OpenX Rolls Out Video Header-Bidding Solution
Digital News Daily, Alex Weprin - Thursday, August 9, 2018
The solution is built to take advantage of open-source Prebid technology. ...
- GeoEdge Builds Real-Time Technology To Block Malware, Offensive Ads
Digital News Daily, Laurie Sullivan - Thursday, July 12, 2018
GeoEdge has built real-time malware-blocking technology into its platform, allowing publishers ...
- Facebook Offers Brands In-App Ads
Digital News Daily, Gavin O'Malley - Wednesday, June 6, 2018
Now members of Facebook's Audience Network can bid into auctions for publishe ...
- Apps Outpacing Mobile Web In Impression Growth
Digital News Daily, Gavin O'Malley - Tuesday, May 22, 2018
Header bidding technology for app inventory continues to show significant growth, n ...
- Criteo Earnings Rise Amid Industry Data Challenges
Digital News Daily, Laurie Sullivan - Wednesday, May 2, 2018
Criteo's revenue was boosted by Criteo Customer Acquisition, Shopper Graph and Spons ...
- Google's Header Bidding-Like Tool Becomes Available To All
Digital News Daily, Laurie Sullivan - Wednesday, April 4, 2018
Google has also been testing new ad formats and transaction types su ...
- Oath Overhauls Mobile In-App Header Bidding-Like Technology
Digital News Daily, Laurie Sullivan - Tuesday, March 20, 2018
Oath has launched a new version of its in-app mobile bidding platfo ...
- Google Discloses Results Of 'Exchange Bidding,' Boosts Publisher Yield >40%
Digital News Daily, Joe Mandese - Friday, February 16, 2018
In a sign of how much the emergence of header bidding h ...
- JW Player, SpotX Team For One-Click Programmatic Video Header Bidding
MediaDailyNews, Joe Mandese - Tuesday, February 13, 2018
JW Player, one of the most distributed digital video players in t ...
- Forecast: InMobi-AerServ Deal Just One Of More To Come
Mobile Insider, Gavin O'Malley - Wednesday, January 10, 2018
Get ready for a lot more consolidation in the mobile ad-tech sect ...
- Report: Header Bidding Is Thriving
Publishers Daily, Sara Guaglione - Thursday, November 16, 2017
Mobile continued to drive header bidding growth, with a 252% year-over-year improveme ...
- Can Supply-Path Optimization Deliver Supply-Side Transparency?
Digital News Daily, Hilit Vainberger - Thursday, October 5, 2017
In order to level the playing field for Supply Side Platforms (SSP ...
- Prebid.org Relieves A Symptom Without Providing A Cure
Publishers Daily, Adam Hecht - Sunday, September 17, 2017
Three sell-side platforms (SSPs), Rubicon Project, AppNexus and PubMatic, recently announced th ...
- AppNexus, Rubicon Form Prebid-org, Invite Others To Join Header Bidding Community
Digital News Daily, Joe Mandese - Monday, September 11, 2017
Two of programmatic advertising's biggest players -- AppNexus and Rubicon Project ...
- Header Bidding Continues To Grow, Bolstered By Mobile Adoption
RTBlog, Philip Rosenstein - Monday, August 21, 2017
Header bidding is now "synonymous" with programmatic advertising, claims PubMatic's Q2 Quarter ...
- After Header Bidding: Unified Ad Serving
RTBlog, Philip Rosenstein - Monday, August 7, 2017
As header bidding matures and takes over from waterfall auctions, a numb ...
- Criteo Heading Toward Greater Authority In Performance Metrics
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 2, 2017
Predictive search has been a focus for Criteo for some time. I ...
- Rubicon Q2 Revenue Falls 39% As It Focuses On Mobile And Server-Side Header Bidding
Digital News Daily, Tobi Elkin - Wednesday, August 2, 2017
Just two weeks after it announced its purchase of nToggle, Rubicon Proje ...