- UK News Publisher Reach Renews Partnership With Taboola
Publishers Daily, Ray Schultz - Friday, January 31, 2025
Reach will now use Taboola's Header Bidding monetization product. ...
- Experian Acquires Audigent, Combining Massive Amounts Of Data
MediaDailyNews, Laurie Sullivan - Wednesday, December 4, 2024
The addition of Audigent's combined first-party publisher data and inventory network a ...
- Yahoo Opens Cookieless IDs To SSPs Including Amazon Publisher Services
MediaDailyNews, Laurie Sullivan - Thursday, October 17, 2024
Yahoo announced it is extending its identity solutions such as ConnectID ...
- Texas-Led Coalition Can Proceed With Some Antitrust Claims Against Google
Digital News Daily, Wendy Davis - Tuesday, September 13, 2022
A federal judge said states could move forward with some antitrust claim ...
- PubWise Granted Patent That Reduces Carbon Footprint, Related To Demand-Path Optimization
Data & Programmatic Insider, Laurie Sullivan - Monday, July 25, 2022
The patent's technology reduced the carbon footprint of programmatic transactions, said PubWi ...
- Google, Meta Ad Bidding Agreement Sparks New EU, UK Probes
Digital News Daily, Karlene Lukovitz - Monday, March 14, 2022
The investigations follow the late 2020 antitrust lawsuit against Google filed ...
- Gannett Spoofed Advertisers For 9 Months, Researchers Say
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 9, 2022
Advertisers thought they bought billions of ads on one Gannett site, b ...
- Digital Ad Dollars Shift To CTV -- And Other 2022 Predictions
Advanced TV Insider, Karlene Lukovitz - Wednesday, December 29, 2021
Connected TV is set to grab ad dollars from digital budgets, n ...
- Class-Action Suit Picks Up On Google's Alleged Ad Price-Fixing With Facebook
Digital News Daily, Karlene Lukovitz - Thursday, August 5, 2021
A complaint filed Tuesday echoes a states' antitrust action, requests class-action stat ...
- How Strong Is A Local Publisher's Antitrust Suit Against Google, Facebook?
Publishing Insider, - Tuesday, February 2, 2021
HD Media's lawsuit outcome is potentially consequential for every publisher with ...
- Google And Facebook Hit With Antitrust Lawsuit By West Virginia Newspaper
Digital News Daily, Wendy Davis - Sunday, January 31, 2021
Google and Facebook monopolized the digital ad market to the detriment ...
- Mediavine Releases Platform For Server-To-Server Header Bidding
Publishers Daily, - Tuesday, January 12, 2021
Mediavine's OpenRTB aims to help publishers improve the revenue from their ad-support ...
- Antitrust Suit Against Google Supports Publisher Complaints
Publishing Insider, - Monday, December 28, 2020
Publishers were harmed when Google's method of "dynamic allocation" of online bi ...
- Facebook Audience Network Moving To Bidding Only In 2021
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 16, 2020
Facebook responded Friday to changes in Apple's iOS 14 operating system th ...
- Verizon Media Launches Header Bidding-Like OTT Solution
Digital News Daily, Karlene Lukovitz - Tuesday, September 15, 2020
OTT Smart Auction lets OTT programmatic demand compete with reserved demand ...
- Three Years In, Prebid.org Takes On CTV-OTT
Advanced TV Insider, Karlene Lukovitz - Friday, September 11, 2020
A just-formed CTV-OTT task force aims to address standards, as well ...
- IAB Europe's Supply Path Optimization Guide Relies On Brands, Agencies, Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 9, 2020
A call to action for brands, agencies and publishers to adopt supp ...
- Beachfront: Connected TV Needs Spot Pricing For TV Commercial Breaks
Television News Daily, Wayne Friedman - Friday, May 1, 2020
Supply-side publishing ad-tech platform Beachfront will allow publishers to auction off a ...
- Header Bidding Driving Publishers' Video Monetization Strategies
Video Insider, Karlene Lukovitz - Tuesday, February 18, 2020
Publishers report that programmatic -- and header bidding in particular -- a ...
- Keep Header Bidding -- A Faustian Bargain -- Away From TV, OTT
Media Insider, Dave Morgan - Thursday, November 21, 2019
For the most part, digital-born approaches can only make the TV ...
- Publishers Need To Adopt Strategies To Better Optimize Mobile Header Bids
Publishers Daily, Melynda Fuller - Thursday, May 16, 2019
As mobile advertising accelerates, partly due to better video options with ...
- New Form Of Malvertising Hits Exchanges, Costs Industry $325 Million This Year
Digital News Daily, Laurie Sullivan - Thursday, April 18, 2019
A new form of malvertising only impacts ads served via programmatic exchange ...
- Only 22% Of App Publishers Understand Header Bidding
Data & Programmatic Insider, Laurie Sullivan - Monday, September 24, 2018
Not enough publishers have a strong awareness of header bidding, and the ...
- OpenX Rolls Out Video Header-Bidding Solution
Digital News Daily, Alex Weprin - Thursday, August 9, 2018
The solution is built to take advantage of open-source Prebid technology. ...
- GeoEdge Builds Real-Time Technology To Block Malware, Offensive Ads
Digital News Daily, Laurie Sullivan - Thursday, July 12, 2018
GeoEdge has built real-time malware-blocking technology into its platform, allowing publishers ...
- Facebook Offers Brands In-App Ads
Digital News Daily, Gavin O'Malley - Wednesday, June 6, 2018
Now members of Facebook's Audience Network can bid into auctions for publishe ...
- Apps Outpacing Mobile Web In Impression Growth
Digital News Daily, Gavin O'Malley - Tuesday, May 22, 2018
Header bidding technology for app inventory continues to show significant growth, n ...
- Criteo Earnings Rise Amid Industry Data Challenges
Digital News Daily, Laurie Sullivan - Wednesday, May 2, 2018
Criteo's revenue was boosted by Criteo Customer Acquisition, Shopper Graph and Spons ...
- Google's Header Bidding-Like Tool Becomes Available To All
Digital News Daily, Laurie Sullivan - Wednesday, April 4, 2018
Google has also been testing new ad formats and transaction types su ...
- Oath Overhauls Mobile In-App Header Bidding-Like Technology
Digital News Daily, Laurie Sullivan - Tuesday, March 20, 2018
Oath has launched a new version of its in-app mobile bidding platfo ...