Tag results for "header bidding"
- Mediavine Releases Platform For Server-To-Server Header BiddingMediavine's OpenRTB aims to help publishers improve the revenue from their ad-support ...
- Antitrust Suit Against Google Supports Publisher ComplaintsPublishers were harmed when Google's method of "dynamic allocation" of online bi ...
- Facebook Audience Network Moving To Bidding Only In 2021Facebook responded Friday to changes in Apple's iOS 14 operating system th ...
- Verizon Media Launches Header Bidding-Like OTT SolutionOTT Smart Auction lets OTT programmatic demand compete with reserved demand ...
- Three Years In, Prebid.org Takes On CTV-OTTA just-formed CTV-OTT task force aims to address standards, as well ...
- IAB Europe's Supply Path Optimization Guide Relies On Brands, Agencies, PublishersA call to action for brands, agencies and publishers to adopt supp ...
- Beachfront: Connected TV Needs Spot Pricing For TV Commercial BreaksSupply-side publishing ad-tech platform Beachfront will allow publishers to auction off a ...
- Header Bidding Driving Publishers' Video Monetization StrategiesPublishers report that programmatic -- and header bidding in particular -- a ...
- Keep Header Bidding -- A Faustian Bargain -- Away From TV, OTTFor the most part, digital-born approaches can only make the TV ...
- Publishers Need To Adopt Strategies To Better Optimize Mobile Header BidsAs mobile advertising accelerates, partly due to better video options with ...
- New Form Of Malvertising Hits Exchanges, Costs Industry $325 Million This YearA new form of malvertising only impacts ads served via programmatic exchange ...
- Only 22% Of App Publishers Understand Header BiddingNot enough publishers have a strong awareness of header bidding, and the ...
- OpenX Rolls Out Video Header-Bidding SolutionThe solution is built to take advantage of open-source Prebid technology. ...
- GeoEdge Builds Real-Time Technology To Block Malware, Offensive AdsGeoEdge has built real-time malware-blocking technology into its platform, allowing publishers ...
- Facebook Offers Brands In-App AdsNow members of Facebook's Audience Network can bid into auctions for publishe ...
- Apps Outpacing Mobile Web In Impression GrowthHeader bidding technology for app inventory continues to show significant growth, n ...
- Criteo Earnings Rise Amid Industry Data ChallengesCriteo's revenue was boosted by Criteo Customer Acquisition, Shopper Graph and Spons ...
- Google's Header Bidding-Like Tool Becomes Available To AllGoogle has also been testing new ad formats and transaction types su ...
- Oath Overhauls Mobile In-App Header Bidding-Like TechnologyOath has launched a new version of its in-app mobile bidding platfo ...
- Google Discloses Results Of 'Exchange Bidding,' Boosts Publisher Yield >40%In a sign of how much the emergence of header bidding h ...
- JW Player, SpotX Team For One-Click Programmatic Video Header BiddingJW Player, one of the most distributed digital video players in t ...
- Forecast: InMobi-AerServ Deal Just One Of More To ComeGet ready for a lot more consolidation in the mobile ad-tech sect ...
- Report: Header Bidding Is ThrivingMobile continued to drive header bidding growth, with a 252% year-over-year improveme ...
- Can Supply-Path Optimization Deliver Supply-Side Transparency?In order to level the playing field for Supply Side Platforms (SSP ...
- Prebid.org Relieves A Symptom Without Providing A CureThree sell-side platforms (SSPs), Rubicon Project, AppNexus and PubMatic, recently announced th ...
- AppNexus, Rubicon Form Prebid-org, Invite Others To Join Header Bidding CommunityTwo of programmatic advertising's biggest players -- AppNexus and Rubicon Project ...
- Header Bidding Continues To Grow, Bolstered By Mobile AdoptionHeader bidding is now "synonymous" with programmatic advertising, claims PubMatic's Q2 Quarter ...
- After Header Bidding: Unified Ad ServingAs header bidding matures and takes over from waterfall auctions, a numb ...
- Criteo Heading Toward Greater Authority In Performance Metrics Predictive search has been a focus for Criteo for some time. I ...
- Rubicon Q2 Revenue Falls 39% As It Focuses On Mobile And Server-Side Header BiddingJust two weeks after it announced its purchase of nToggle, Rubicon Proje ...
