- Google Discloses Results Of 'Exchange Bidding,' Boosts Publisher Yield >40%
Digital News Daily, Joe Mandese - Friday, February 16, 2018
In a sign of how much the emergence of header bidding h ...
- JW Player, SpotX Team For One-Click Programmatic Video Header Bidding
MediaDailyNews, Joe Mandese - Tuesday, February 13, 2018
JW Player, one of the most distributed digital video players in t ...
- Forecast: InMobi-AerServ Deal Just One Of More To Come
Mobile Insider, Gavin O'Malley - Wednesday, January 10, 2018
Get ready for a lot more consolidation in the mobile ad-tech sect ...
- Report: Header Bidding Is Thriving
Publishers Daily, Sara Guaglione - Thursday, November 16, 2017
Mobile continued to drive header bidding growth, with a 252% year-over-year improveme ...
- Can Supply-Path Optimization Deliver Supply-Side Transparency?
Digital News Daily, Hilit Vainberger - Thursday, October 5, 2017
In order to level the playing field for Supply Side Platforms (SSP ...
- Prebid.org Relieves A Symptom Without Providing A Cure
Publishers Daily, Adam Hecht - Sunday, September 17, 2017
Three sell-side platforms (SSPs), Rubicon Project, AppNexus and PubMatic, recently announced th ...
- AppNexus, Rubicon Form Prebid-org, Invite Others To Join Header Bidding Community
Digital News Daily, Joe Mandese - Monday, September 11, 2017
Two of programmatic advertising's biggest players -- AppNexus and Rubicon Project ...
- Header Bidding Continues To Grow, Bolstered By Mobile Adoption
RTBlog, Philip Rosenstein - Monday, August 21, 2017
Header bidding is now "synonymous" with programmatic advertising, claims PubMatic's Q2 Quarter ...
- After Header Bidding: Unified Ad Serving
RTBlog, Philip Rosenstein - Monday, August 7, 2017
As header bidding matures and takes over from waterfall auctions, a numb ...
- Criteo Heading Toward Greater Authority In Performance Metrics
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 2, 2017
Predictive search has been a focus for Criteo for some time. I ...
- Rubicon Q2 Revenue Falls 39% As It Focuses On Mobile And Server-Side Header Bidding
Digital News Daily, Tobi Elkin - Wednesday, August 2, 2017
Just two weeks after it announced its purchase of nToggle, Rubicon Proje ...
- Rubicon Project Pays $38.5M For NToggle
Digital News Daily, Philip Rosenstein - Monday, July 17, 2017
Rubicon Project announced on Monday it was acquiring programmatic advertising technology fi ...
- Google, Smaato Partnership Opens To 100+ DoubleClick Publishers
Digital News Daily, Philip Rosenstein - Thursday, June 15, 2017
After a successful beta integration with Google's DoubleClick Exchange Bidding (EB) progra ...
- IAB Tech Lab Opens Header Bidding Standard For Public Comment
Digital News Daily, Tobi Elkin - Thursday, June 15, 2017
The Interactive Advertising Bureau's Tech Lab has released a standard on head ...
- Google Extends Its Entry Into Header Bidding
Digital News Daily, Tobi Elkin - Friday, June 9, 2017
Google said it has moved beyond a closed beta of its ent ...
- The Mobile, Virtual, 360-Degree Future Of Header Bidding
RTBlog, Philip Rosenstein - Monday, June 5, 2017
The emergence of header bidding, particularly the server-to-server variety, has minimized laten ...
- AOL Launches Unified Auction For Mobile In-App
Real-Time Daily, Tobi Elkin - Thursday, June 1, 2017
AOL announced the beta launch of Smart Yield, a mobile-first solution th ...
- PubMatic Extends Prebid.js With Hybrid Client- and Server-Side Wrapper
Real-Time Daily, Tobi Elkin - Wednesday, May 24, 2017
Aiming to help publishers improve monetization, PubMatic expanded upon open-source container scri ...
- Criteo Says New Header Bidder Product Can Help Publishers Fetch 50% Higher Revenues
Real-Time Daily, Tobi Elkin - Tuesday, May 23, 2017
Criteo has launched a new header bidding product that it says ai ...
- Report: Mobile Channels Conducive To Header Bidding
Real-Time Daily, Tobi Elkin - Wednesday, May 17, 2017
A new report suggests that brands are shifting more of their ...
- Publishers Need New Set Of KPIs For Header Bidding
Real-Time Daily, Alex Gardner - Monday, May 15, 2017
It's been well over a year since header bidding took hold ...
- Rubicon Project Beats Revenue Estimate With Q1 Earnings
Real-Time Daily, Tobi Elkin - Thursday, May 4, 2017
As it struggles to regain its footing, Rubicon Project reported Q1 20 ...
- Header Bidding Is Blind Bet Against Premium Video
Real-Time Daily, Herve Brunet - Monday, May 1, 2017
Despite its technical innovations, header bidding did not achieve its goal ...
- SpotX Integrates Third-Party, Proprietary Header Bidding Solutions
Real-Time Daily, Tobi Elkin - Thursday, April 13, 2017
SpotX said its server-to-server bidding product will allow media owners to integra ...
- Videology Aims To Educate Industry On Video Header Bidding
Real-Time Daily, Tobi Elkin - Tuesday, April 4, 2017
Videology released the latest installment of its Knowledge Lab educational series ...
- What Does Google's Removal Of 'Last-Look' Auction Advantage Mean?
RTBlog, Tobi Elkin - Tuesday, April 4, 2017
Google has quietly removed what's referred to as its "last-look" advantage ...
- Header Bidding Isn't Helping Improve Ad Quality, Brand Safety
RTBlog, Tobi Elkin - Friday, March 31, 2017
More ad-tech firms are looking to offer, or are already offering, server-to-serv ...
- AppNexus Sees Hybrid Server-Side Header Bidding Approach Most Viable
RTBlog, Tobi Elkin - Thursday, March 30, 2017
While server-side header bidding is one approach to current conditions in whi ...
- Facebook Looks To Partners To Build Header Bidding Tool
Real-Time Daily, Tobi Elkin - Friday, March 24, 2017
Facebook's announcement this week that it would officially enter the header biddi ...
- What's Next For Header Bidding?
Real-Time Daily, Tom Shields - Thursday, March 23, 2017
With publishers adopting header bidding in droves, it's clear they're increasing revenu ...