- Transparency Takes Center Stage With The Emergence Of Server-Side Header Bidding
RTBlog, Philip Rosenstein - Monday, March 20, 2017
"The obstacle that has challenged the industry in its shift from client-si ...
- More Than 80% Of Alexa 1,000 Have Yet To Embrace Header-Bidding Tech
RTBlog, Tobi Elkin - Friday, March 17, 2017
We know that more publishers are adopting header bidding and that t ...
- Publishers, Place Your Bets: Yield Or Preference?
Supply-Side Insider, Chip Schenck - Friday, March 17, 2017
The rise of header bidding has been championed by publishers as ...
- What I Learned From The Header Bidding Dog And Pony Show
Real-Time Daily, Jessica Burget - Wednesday, March 8, 2017
Header bidding (HB) -- and with it, server-to-server (S2S) bidding -- show ...
- DigiTrust Empowers Publishers To Answer Advertiser Challenges
Supply-Side Insider, Mike Shaughnessy - Friday, March 3, 2017
Advertisers are throwing money at Facebook, while publishers fight it out again ...
- Ad Management Firm Launches In-App Header Bidding Tool For Mobile Publishers
Real-Time Daily, Tobi Elkin - Thursday, March 2, 2017
Ad management tech provider AerServ launched open call auction technology developed specifical ...
- Mobile Header Bidding Impressions Are Growing
Real-Time Daily, Tobi Elkin - Tuesday, February 21, 2017
With header bidding nearly de rigueur in the world of ad tec ...
- News Corp. Dumps Investment In Rubicon Project
RTBlog, Tobi Elkin - Tuesday, February 14, 2017
News Corp. dumped its 8% minority stake in ad tech firm Rubic ...
- The Future Of Programmatic Is Moving Server-Side: Don't Get Left Behind
Real-Time Daily, Jana Fung - Monday, February 13, 2017
The concept of server-side header bidding enables publishers to offer inventory simultaneous ...
- The Next Evolution Of Header Bidding: The Biddable IO
Real-Time Daily, Kyle Dozeman - Friday, February 10, 2017
The theory goes that header bidding provides buyers with the opportunity ...
- Server-Side Header Bidding Comes To Native Programmatic
Real-Time Daily, Tobi Elkin - Tuesday, February 7, 2017
Programmatic native advertising platform TripleLift launched a server-side header bidding technology f ...
- How To Choose A Server-Side Programmatic Partner
Supply-Side Insider, Mike Shaughnessy - Friday, February 3, 2017
When vetting various partners, we considered various criteria, especially fees, features a ...
- AppNexus, Index Exchange Expand Header Partnership: Include Server-to-Server Integration
Real-Time Daily, Tobi Elkin - Monday, January 30, 2017
AppNexus and Index Exchange announced an expansion of their header bidding partnersh ...
- Rubicon Project Reportedly Exploring Potential Sale
Real-Time Daily, Tobi Elkin - Friday, January 13, 2017
More signs of trouble in ad-tech land as Rubicon Project is reported ...
- Publisher Staffing In Era Of Header Bidding
Supply-Side Insider, Matt Murphy - Friday, January 13, 2017
Header bidding has become the new obsession of the fast-changing advertising industr ...
- Header Bidding Will Become Obsolete If Google Decides To Make AdX More Transparent
RTBlog, Tobi Elkin - Thursday, January 5, 2017
Header bidding, a success story for programmatic media in 2016, may we ...
- AOL: Next Frontier Is Bringing Header Bidding To Mobile In-App Advertising
RTBlog, Tobi Elkin - Tuesday, December 20, 2016
AOL's Matt Gillis, SVP of publisher platforms, peered into his crystal ba ...
- Hearst Ramps Up Header Bidding With Server-To-Server Integrations, Looks To Demystify Publisher Marketplace
Real-Time Daily, Tobi Elkin - Monday, December 19, 2016
Julie Clark, vice president, programmatic sales & strategy for Hearst Core Audienc ...
- AppNexus Launches PreBid for Video Advertising
Real-Time Daily, Tobi Elkin - Thursday, December 15, 2016
In an attempt to combat latency and improve transparency, ad-tech firm AppNex ...
- Index Exchange Launches Header Bidding Solution For Video
Real-Time Daily, Tobi Elkin - Thursday, December 15, 2016
Index Exchange on Thursday announced the launch of a header bidding soluti ...
- Amazon Wants To Help Publishers Make More Money From Ads
Around the Net in Real-Time, Tobi Elkin - Thursday, December 8, 2016
The Wall Street Journal offers up its take on Amazon's push in ...
- The Challenge For Video Header Bidding
Real-Time Daily, Tobi Elkin - Thursday, December 8, 2016
Amazon's decision to move in to server-to-server header bidding isn't all th ...
- PulsePoint Launches Monetization Tool
Real-Time Daily, Tobi Elkin - Thursday, December 8, 2016
Seeking to address publisher pain points within header bidding, programmatic ad platfo ...
- Purch Launches Server-to-Server Integration For Video Header Bidding With Index Exchange
Real-Time Daily, Tobi Elkin - Wednesday, December 7, 2016
Purch, a digital content and commerce firm, announced a new server-to-server integrati ...
- Amazon Plans To Enter Header Bidding
Real-Time Daily, Tobi Elkin - Friday, December 2, 2016
Amazon plans to enter the header bidding fray with a cloud-based offerin ...
- Sonobi Launches Partnership With Guardian Media Group As Header Provider
Real-Time Daily, Tobi Elkin - Thursday, December 1, 2016
Sonobi, a provider of technology for people-based marketing, announced a partnership wi ...
- Waterfall To Header Bidding Enhances Programmatic Benefits
Research Brief, Jack Loechner - Thursday, December 1, 2016
Publishers are rushing headlong into header bidding, the popular new technique sweepi ...
- Goodway Group Projects 15% To 20% Increase For Display Ads by 2018
Real-Time Daily, Tobi Elkin - Wednesday, November 30, 2016
Programmatic media firm Goodway Group projected that programmatic display ad pricing wi ...
- Programmatic Display Ad Prices Poised To Surge 20% By 2018
Around the Net in Real-Time, Tobi Elkin - Wednesday, November 23, 2016
The cost of display advertising inventory purchased using programmatic buying technologies ...
- Smaato Becomes Mobile Bidding Partner For Google's Exchange
RTBlog, Tobi Elkin - Friday, November 18, 2016
Smaato, a global real-time ad platform for mobile publishers, played a b ...