- Criteo Execs Put Their Egos Aside, Says Newly Appointed EVP
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 16, 2016
Criteo will announce Thursday the appointment of Marc Grabowski to EVP, glob ...
- Bauer Media to Bring Digital Version of Empire Magazine To U.S.
Around the Net in Real-Time, Tobi Elkin - Tuesday, November 15, 2016
Hamburg, Germany-based Bauer Xcel Media Group is expanding in the U.S. wi ...
- PubMatic Report Finds Header Bidding And PMPs Drive Global Mobile Revenue Growth
Real-Time Daily, Tobi Elkin - Tuesday, November 15, 2016
Ad tech firm PubMatic said the mobile web accounted for nearly o ...
- AOL Launches Header-Bidding Containers
Real-Time Daily, Tobi Elkin - Wednesday, November 2, 2016
In a bid to further extend its investment into header-bidding technology, A ...
- Google Offers Update On Its Shift To Dynamic Allocation Exchange Bidding
RTBlog, Tobi Elkin - Friday, October 28, 2016
Jonathan Bellack, Google's director, product management, offered an update on the company ...
- Beeswax Raises $11M For Customizable Ad Tech
Around the Net in Real-Time, Tobi Elkin - Monday, September 12, 2016
Startup Beeswax, founded by three former Google ad executives, has raised $ ...
- More Publishers Embrace Header Bidding, Digital Sales Teams Endure
Around the Net in Real-Time, Tobi Elkin - Monday, September 12, 2016
More publishers are adopingt header bidding, technology that's designed to help th ...
- Smart Publishers Should Move Beyond Header-Bidding Wrappers To Server-to-Server Integrations
Real-Time Daily, John Potter - Friday, September 9, 2016
Smart publishers who have embraced header bidding -- and now, starting wi ...
- A Chat With AppNexus Chief Economist Gabriel Weintraub
RTBlog, Tobi Elkin - Friday, September 9, 2016
Chief Economist is a hefty title and one that ad tech/martech stakeholde ...
- OpenX And MediaMath Partner To Put Header Bidding To The Test
RTBlog, Tobi Elkin - Thursday, September 8, 2016
OpenX and MediaMath partnered to put header bidding to the test f ...
- With Q4 In View, What's Facebook's Impact On Header Bidding?
RTBlog, Tobi Elkin - Tuesday, September 6, 2016
Now that the Labor Day holiday is behind us and summer's ...
- Dentsu Aegis Network Acquires Programmatic Shop Accordant Media, Ups Ad Tech
Real-Time Daily, Tobi Elkin - Thursday, September 1, 2016
For its third acquisition this year, Dentsu Aegis Network announced it wi ...
- OpenX, Meredith Local Expand Partnership With Header Bidding
Real-Time Daily, Tobi Elkin - Tuesday, August 30, 2016
Programmatic advertising marketplace OpenX and Meredith Local Media Group, a unit ...
- Ad-Tech Execs Weigh In On Facebook's Entry Into Header Bidding
RTBlog, Tobi Elkin - Monday, August 29, 2016
Facebook's entry into header bidding means different things for stakeholders in t ...
- What Does Facebook's Move Into Header Bidding Mean?
RTBlog, Tobi Elkin - Friday, August 26, 2016
Facebook's joining the header bidding party; what does it mean for ...
- Facebook's New Plan To Expand Its Ad Network
Around the Net in Real-Time, Tobi Elkin - Thursday, August 25, 2016
According to a report in The Information, Facebook’s mobile ad network ...
- Time Inc. Partners With Index Exchange On Header Bidding Wrapper
Real-Time Daily, Tobi Elkin - Wednesday, August 24, 2016
Time Inc. announced that it has selected programmatic marketplace Index Exchange ...
- Header Bidding Vs. Google's First Look
Around the Net in Real-Time, Tobi Elkin - Tuesday, August 23, 2016
The Drum takes a look at header bidding, which it says h ...
- Moving Toward A Holistic Approach: Yield Management & Header Bidding
Real-Time Daily, Romain Job - Friday, August 12, 2016
The past months have seen a lively discussion about holistic yield manageme ...
- Header Bidding: Value Affirmed, What's Next?
Real-Time Daily, Brian Weigel - Wednesday, August 10, 2016
With header bidding's innovation story in its infancy, it isn't going anywhe ...
- Header Bidding Helps, But Google's DFP Remains An Obstacle
RTBlog, Tobi Elkin - Monday, August 8, 2016
Ad-tech firms continue to try to get around Google's DoubleClick for Publishe ...
- Rubicon Project's Stock Tanked After It Says It Was Late To Header BIdding
Around the Net in Real-Time, Tobi Elkin - Thursday, August 4, 2016
Rubicon Project saw its stock drop more than 30% in trading ...
- AppNexus Launches PreBid Enterprise Exchange Management System
Real-Time Daily, Tobi Elkin - Thursday, August 4, 2016
Aiming to expand its focus on header bidding, AppNexus on Thursday announc ...
- Rubicon Project Lost $234M In Q2 Because It Didn't Pay Attention To Header Bidding
RTBlog, Tobi Elkin - Thursday, August 4, 2016
Rubicon Project's CEO admitted it. On a second quarter earnings call ...
- Google Tests New Ad Product Some Think Is 'Secret Tax'
Around the Net in Real-Time, Tobi Elkin - Wednesday, August 3, 2016
This spring, "Google announced a new ad product which most people ...
- Rubicon Project Gets Downgraded By Raymond James
Real-Time Daily, Tobi Elkin - Wednesday, August 3, 2016
Shares of Rubicon Project were downgraded from "Outperform" to "Market Perform," ...
- Google Testing Exchange Bidding In Dynamic Allocation
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 2, 2016
Google has been allowing a few brands to run ads across oth ...
- OpenX Expands West Coast Presence, Opens New Digs In Culver City
Real-Time Daily, Tobi Elkin - Wednesday, June 22, 2016
Ad tech provider OpenX announced an expansion of its West Coast presenc ...
- What Marketers Need To Know About Header Bidding
Real-Time Daily, Julius Ramirez - Monday, June 13, 2016
While header bidding is clearly good for publishers, the benefit for advertise ...
- Why Header Bidding Is Good For Buyers And Sellers In The Long Run
Real-Time Daily, Tim Sims - Monday, May 23, 2016
I get a lot of questions from clients and partners about head ...