Tag results for "header bidding"
- Goodway Group Projects 15% To 20% Increase For Display Ads by 2018Programmatic media firm Goodway Group projected that programmatic display ad pricing wi ...
- Programmatic Display Ad Prices Poised To Surge 20% By 2018The cost of display advertising inventory purchased using programmatic buying technologies ...
- Smaato Becomes Mobile Bidding Partner For Google's ExchangeSmaato, a global real-time ad platform for mobile publishers, played a b ...
- Criteo Execs Put Their Egos Aside, Says Newly Appointed EVPCriteo will announce Thursday the appointment of Marc Grabowski to EVP, glob ...
- Bauer Media to Bring Digital Version of Empire Magazine To U.S.Hamburg, Germany-based Bauer Xcel Media Group is expanding in the U.S. wi ...
- PubMatic Report Finds Header Bidding And PMPs Drive Global Mobile Revenue GrowthAd tech firm PubMatic said the mobile web accounted for nearly o ...
- AOL Launches Header-Bidding ContainersIn a bid to further extend its investment into header-bidding technology, A ...
- Google Offers Update On Its Shift To Dynamic Allocation Exchange BiddingJonathan Bellack, Google's director, product management, offered an update on the company ...
- Beeswax Raises $11M For Customizable Ad TechStartup Beeswax, founded by three former Google ad executives, has raised $ ...
- More Publishers Embrace Header Bidding, Digital Sales Teams EndureMore publishers are adopingt header bidding, technology that's designed to help th ...
- Smart Publishers Should Move Beyond Header-Bidding Wrappers To Server-to-Server Integrations Smart publishers who have embraced header bidding -- and now, starting wi ...
- A Chat With AppNexus Chief Economist Gabriel WeintraubChief Economist is a hefty title and one that ad tech/martech stakeholde ...
- OpenX And MediaMath Partner To Put Header Bidding To The TestOpenX and MediaMath partnered to put header bidding to the test f ...
- With Q4 In View, What's Facebook's Impact On Header Bidding?Now that the Labor Day holiday is behind us and summer's ...
- Dentsu Aegis Network Acquires Programmatic Shop Accordant Media, Ups Ad Tech For its third acquisition this year, Dentsu Aegis Network announced it wi ...
- OpenX, Meredith Local Expand Partnership With Header BiddingProgrammatic advertising marketplace OpenX and Meredith Local Media Group, a unit ...
- Ad-Tech Execs Weigh In On Facebook's Entry Into Header BiddingFacebook's entry into header bidding means different things for stakeholders in t ...
- What Does Facebook's Move Into Header Bidding Mean?Facebook's joining the header bidding party; what does it mean for ...
- Facebook's New Plan To Expand Its Ad NetworkAccording to a report in The Information, Facebook’s mobile ad network ...
- Time Inc. Partners With Index Exchange On Header Bidding WrapperTime Inc. announced that it has selected programmatic marketplace Index Exchange ...
- Header Bidding Vs. Google's First Look The Drum takes a look at header bidding, which it says h ...
- Moving Toward A Holistic Approach: Yield Management & Header BiddingThe past months have seen a lively discussion about holistic yield manageme ...
- Header Bidding: Value Affirmed, What's Next?With header bidding's innovation story in its infancy, it isn't going anywhe ...
- Header Bidding Helps, But Google's DFP Remains An ObstacleAd-tech firms continue to try to get around Google's DoubleClick for Publishe ...
- Rubicon Project's Stock Tanked After It Says It Was Late To Header BIddingRubicon Project saw its stock drop more than 30% in trading ...
- AppNexus Launches PreBid Enterprise Exchange Management SystemAiming to expand its focus on header bidding, AppNexus on Thursday announc ...
- Rubicon Project Lost $234M In Q2 Because It Didn't Pay Attention To Header BiddingRubicon Project's CEO admitted it. On a second quarter earnings call ...
- Google Tests New Ad Product Some Think Is 'Secret Tax' This spring, "Google announced a new ad product which most people ...
- Rubicon Project Gets Downgraded By Raymond James Shares of Rubicon Project were downgraded from "Outperform" to "Market Perform," ...
- Google Testing Exchange Bidding In Dynamic AllocationGoogle has been allowing a few brands to run ads across oth ...
