Tag results for "header bidding"
- OpenX Expands West Coast Presence, Opens New Digs In Culver CityAd tech provider OpenX announced an expansion of its West Coast presenc ...
- What Marketers Need To Know About Header BiddingWhile header bidding is clearly good for publishers, the benefit for advertise ...
- Why Header Bidding Is Good For Buyers And Sellers In The Long RunI get a lot of questions from clients and partners about head ...
- AppNexus Strikes Back Against Google's Attempt To End Header BiddingAdExchanger reports that since Google opened up its ad server and broug ...
- Bye-Bye, Middlemen -- Header Bidding Is Here to Stay When the same publishers that are being crushed by the current ad-te ...
- Header Bidding: It's A Mixed Bag But Mostly BeneficialPanelists at the OMMA Programmatic Conference on Tuesday seemed to agree th ...
- From Private Marketplaces To Header Bidding: Gawker's Evolving Programmatic StrategyAdExchanger's Sarah Sluis takes a look at Gawker's experiences with programmatic a ...
- Criteo CEO On Header Bidding And Why It's Immune To Certain Ad-Tech PressuresAdExchanger checks in with Criteo CEO Eric Eichmann, who seems confident after th ...
- MediaMath Exec Heads To Google In Dual AdX Buy Side/Policy RoleSam Cox, former VP of global partnerships at MediaMath, has moved ...
- Header Bidding: Not Just For Publishers' BenefitWriting in AdExchanger, Natrian Maxwell, director of demand services at OpenX, sa ...
- Why Chris Copeland Left GroupM For YieldbotWhile Chris Copeland spent a combined eight years at GroupM Next servi ...
- OpenX Reports 300% Increase In Header Bidding In Q1 2016In its first-quarter progress report, programmatic ad tech provider OpenX on Tuesd ...
- PulsePoint Officially Launches Header Bidding Product, Touts Average CPM Increases Of 147%PulsePoint, a global programmatic advertising platform, on Thursday announced new header biddi ...
- Google's Latest Move Is Validation For Header-Bidding DirectionLast week, Google announced that it will test exchange bidding in Dynam ...
- Google Speaks! Header Bidding, Its Shifting Stack And Whether It's A Walled GardenGoogle addressed its move to open dynamic allocation within its ad serv ...
- How Philly.com's Programmatic Strategy Paid OffFor local news site Philly.com, the digital presence of the Philadelphia Inquirer
- Have We Come To The End Of Header Bidding As We Know It?
Google's announcement on Wednesday that it's now making First Look available ...- Google Opens DoubleClick For Publishers, Tests Exchange Bidding
Google took a step to open up its "walled garden" today, announci ...- bRealTime Whitepaper Explains Header-Bidding Containers
Digital media provider CPXi and bRealTime, the company's programmatic division, on Tuesd ...- Conde Nast's Programmatic Chief On Leveraging Its 'Great Asset': 1st-Party Data
Conde Nast, in the process of ramping up its programmatic offerings, ...- PubMatic Launches Enterprise-Grade Wrapper Solution
As header bidding has taken hold, challenges in tag management, measurement a ...- Header Bidding Levels Playing Field For Publishers That Want The Best Inventory
Advertising technology isn't static. It's continually evolving and on the move. ...- Guardian U.S. Tests Header Bidding To Maximize Ad Yield
The Guardian U.S. is experimenting with header-bidding technology, as the publisher see ...- Accuen Global CEO Claims Header Bidding Will Quicken Pace Of Programmatic Direct
Speaking with Beet.TV, Accuen Global CEO Megan Pagliuca maintains that the futu ...- Rubicon Project Bows Its First Header-Bidding Solution Compliant With Google AMP
Rubicon Project on Monday announced that its FastLane header-bidding solution is n ...- Conde Nast Expands Programmatic Offerings
AdExchanger reports that Condé Nast plans to expand its programmatic offerings ...- OpenX Aims To Optimize The Use Of Multiple Header Partners
Beet.TV reports that OpenX hopes its new Meta offering will clean ...- Moving Header Bidding To The Server Side Reduces Latency
More publishers are getting religion with respect to header bidding, which giv ...- It's All In The Header Tag
Header bidding is picking up steam among publishers--at least among the on ...- How To Succeed (And Not Fail) At Header Bidding
The technology behind header bidding has been around for several years, b ... - Have We Come To The End Of Header Bidding As We Know It?
