- Header Bidding: It's Just Putting The Auction First, Not Last
Real-Time Daily, Tobi Elkin - Monday, March 7, 2016
Think of header bidding as putting the auction first, not last. Plu ...
- Will Header Bidding Go Away If Google Makes A Change?
RTBlog, Tobi Elkin - Friday, February 26, 2016
Google launched First Look for publishers, its own flavor of header biddin ...
- Index Exchange Hires Former Googler Drew Bradstock To Build Forecasting Product
Around the Net in Real-Time, Tobi Elkin - Thursday, February 25, 2016
AdExchanger reports that Index Exchange hired Drew Bradstock to serve as SV ...
- What's Bauer's Secret Sauce? Header Bidding & Programmatic
Real-Time Daily, Tobi Elkin - Wednesday, February 24, 2016
Global publisher Bauer Xcel Media leans heavily on header bidding and programmat ...
- More Education Needed On Header Bidding, Too Soon For Standards
Real-Time Daily, Tobi Elkin - Wednesday, February 24, 2016
The consensus among a panel of experts on Tuesday was that head ...
- DashBid Questions The Value Of Header Bidding
Around the Net in Real-Time, Tobi Elkin - Tuesday, February 23, 2016
Writing in AdExchanger, Tom Herman, CEO at DashBid, says header bidding ...
- Transactional Transparency: It's Coming To Programmatic
RTBlog, Tobi Elkin - Wednesday, February 17, 2016
Header bidding, when used correctly, is a powerful tool. But what abo ...
- Header Bidding, Programmatic's Flavor Du Jour
RTBlog, Tobi Elkin - Wednesday, February 10, 2016
In the programmatic media universe, you can't start a conversation these da ...
- AppNexus Launches Headerbid Expert, A Chrome Browser Extension
RTBlog, Tobi Elkin - Wednesday, February 3, 2016
Independent ad-tech provider AppNexus on Wednesday announced the launch of Headerbid Exper ...
- AppNexus Bows PriceCheck, Header Bidding For Mobile Apps
Real-Time Daily, Tobi Elkin - Monday, January 25, 2016
AppNexus on Monday announced the launch of PriceCheck, a header bidding to ...
- OpenX Numbers Paint A Rosy Picture
Real-Time Daily, Tobi Elkin - Tuesday, January 19, 2016
Privately held OpenX has opened the kimono on its year-end 2015 financial ...
- Purch's Phil Barrett: The War Is On For Lifetime Value, Header Bidding Heats Up
RTBlog, Tobi Elkin - Monday, December 28, 2015
RTBlog spoke with Phil Barrett, senior VP at Purch, a Web publish ...
- Rubicon Project Is Beta Testing Header Bidding For Mobile Apps
Around the Net in Real-Time, Tobi Elkin - Wednesday, December 16, 2015
AdExchanger reports that Rubicon Project is beta testing header bidding in mobi ...