- The Drum, Thursday, March 31, 2016 8:52 AM
U.S. is experimenting with header-bidding technology, as the publisher seeks to strike the right balance between increasing the number of bids on its advertising inventory
without detracting from the user experience in a real-time bidding context, according to a report in The Drum
. The Guardian
confirmed it's testing several ad tech options, and
working with a number of vendors including AppNexus and Rubicon Project.
Read the whole story at The Drum »