• by Teresa Buyikian , February 4, 2025

Many Super Bowl spots tend to raise a few eyebrows, but Little Caesars new ad for Super Bowl LIX, featuring Eugene Levy, takes the phrase quite literally.

The official pizza of the NFL released the Big Game spot today, created by McKinney, which promotes the chain’s new Bacon & Cheese Crazy Puffs.

The :30 ad, seen here, depicts Levy and his famous bushy eyebrows, taking a bite out of a Crazy Puff. After he loudly exclaims “Whoa!” in delight, he raises his eyebrows, which then magically leave his forehead and take flight.

The "Schitt’s Creek" star’s bushy brows fly like a bird without a body into an understandably freaked-out jogger, then appear to land on a baby in a stroller, forming a disturbing (but hilarious) mustache on the infant. The brows then land on a branch surrounded by similar looking fuzzy caterpillars, which chant “we’re not worthy” to the brows as if their leader has arrived.

They finally land on a woman’s finger during brunch with a friend, who is immediately alarmed at the fuzzy creature on her dining companion. The woman, who is actually played by Eugene Levy’s real-ife daughter Sarah Levy, nonchalantly brushes the brows off her hand with the line, “My dad’s eating Crazy Puffs again.”

The brows eventually come back to roost on Levy’s forehead, as a bystander asks, “Have you tried the new bacon ones?” which causes Levy’s eyebrows to again raise and flutter, excitedly appearing ready to again take flight as he exclaims “They have bacon ones?”

"This ad is all about celebrating the bold fun that is Little Caesars," said Greg Hamilton, CMO of Little Caesars in the announcement. "With Eugene Levy at the helm…. working with such iconic talent showcases our commitment to delivering not only amazing flavors but also unforgettable brand experiences."

The spot is set to premiere during the Super Bowl. The Bacon & Cheese Puffs are available now, consisting of a blend of mozzarella, muenster and cheddar cheeses and pizza sauce, topped with applewood smoked bacon, a buttery-garlic drizzle and parmesan cheese.