• by Teresa Buyikian , February 5, 2025

Wichita, Kansas-based fast-casual restaurant Freddy's Frozen Custard & Steakburgers has promoted Erin Walter, one of its long-time employees, to CMO.

Walter most recently served as vice president of brand marketing at Freddy’s, a post she’s held since 2021.

As CMO, Walter will be responsible for overseeing “all aspects of the company's marketing initiatives, working closely with the executive team to drive brand awareness, guest engagement and overall business growth.”

Before Freddy’s Walter worked as director of marketing and franchise events for Round Table Pizza, which shares parent company Fat Brands with Freddy’s. Earlier in her career she served as director of marketing for Global Franchise Group,  which was acquired by Fat Brands in 2021.

Owned by Fat Brands, the 550-unit chain has served its churned frozen custard shakes and desserts since 2002, and now has stores across 36 states.