• by Ray Schultz , February 5, 2025

The New York Times Company has reason to boast about its Q4 and full-year results for 2024.  

Total revenue for 2024 hit $2.5 billion a 6.6% increase over the prior year. And subscription revenue rose by 8% for the full year to $1.7 billion.

Ad revenue was flat in comparison, growing by only 0.2% to $506 million.

But the Times added roughly 350,000 net digital-only subscribers in Q4, bringing it a total sub base to 11.43 million. And the digital-only revenue per user grew by 4.4% YoY to $9.65 in Q4, in part due to price increases on tenured, non-bundled subscribers and a transition from promotional to higher prices. 

Digital-only subscription revenues totaled $334.9 million in the quarter, an increase of 16% yoY. 

“The fourth quarter capped another strong year for The Times in which we made further progress toward becoming the essential subscription for every curious person seeking to understand and engage with the world,” says Meredith Kopit Levien, president and chief executive officer, The New York Times Company. 

Kopit adds, “Our market-leading news and premium lifestyle products proved more valuable to more people in 2024. Deep engagement fueled our multi-revenue stream model, and enhanced our durability even in a dynamic information ecosystem.”

Meanwhile, the total operating profit grew by 27.1% to $351 million for the year. There also was $7.5 million in severance costs, a decline of 0.9% from the previous year. 

The Times also reports $10.8 million in legal fees to pursue generative AI litigation (see separate column).

The Athletic brought in $3.5 million in Q4, up from $2.6 million in Q3.