Taboola is expanding its relationship with multiple
publishers to allow performance advertisers access to their display inventory via its Realize platform.
The company expects to pay over $1.5 billion to publishers
and OEMs in 2025.
The key publishers include Time, Weather Channel Digital, Gannett | USA Today Network, Nexstar, and Slate.
The Realize platform allows
advertisers to access display and Taboola’s network of publishers, apps and OEMs. It is powered by an AI performance engine.
Realize is also driven by
Taboola’s code-on-page integrations with publishers, providing a signal that can be used when placing ads.
One Taboola publishing partner is
Gannett.
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“Our partnership with Taboola has consistently delivered results, and giving advertisers access to our display inventory on Realize represents an
exciting step forward,” says Tim Wolfe, senior vice president of revenue operations at Gannett. “We value Taboola’s collaborative approach and look forward to what we can accomplish
next as we continue to evolve.”
Another is Slate.
Over the years, Taboola has shown a strong understanding of our goals and a
commitment to building long-term value — not just through technology, but through true collaboration,” says
Molly Gallagher, programmatic manager at Slate. “With
the launch of Realize, we see a new opportunity to deepen that partnership and tap into more impactful revenue streams.”
Adam Singolda, CEO of Taboola, comments that
“we’re excited for publishers to be leaning in, expanding their partnerships with us, and delivering more for advertisers together.”