Tag results for "inventory"
- With Jalen Hurts In Ads, 'Solid' Sales At Columbia SportswearSales and its flagship brand and D2C efforts are doing well, ev ...
- Google Releases Tactics For Account-Level Negative KeywordsCreating a list of negative keywords allows marketers to block ads fr ...
- Google Search 'Cars For Sale' Widget Available In U.S.Google Search will enable auto dealerships to serve up lot inventory direct ...
- Netflix Ad Woes: Inventory Shortage, Underdelivery, Cash Back To AdvertisersNetflix is off to a rough start with its ad option ...
- Vizio Ads Pulls In $200M In Upfront TV CommitmentsVizio Ads says it has completed upfront TV "commitments" totaling $200 milli ...
- Does Amazon's DSP Meet The Demands Of Digital Marketing?Amazon's DSP offers a wealth of proprietary data and inventory to advertise ...
- Comscore, WideOrbit Start New Automated TV Buying PlatformThe new platform, Comscore TV, will automate buying and selling of ...
- Shoppers Want Emails To Tell Them When Products Are Out Of Stock: StudyEmail is second only to the product page itself as the chann ...
- DoubleVerify Bows Publisher Inventory Compatibility ScoreTool lets publishers assess how advertisers view the appropriateness of their invent ...
- Viewable Ad Net Expands Into Platform, Offers Publishing Industry Its Own 'VaaS' ModelDuration Media, which founded a marketplace based on trading only the mo ...
- How Marketing Content Needs Are Changing With Local Inventory ChallengesInventory management is the newest challenge brands face these days-and it trum ...
- Amid The Crisis, Video Ad Inventory Growing, Overall Digital Ad Spend Holding Its OwnThe expected surge in streaming consumption is materializing, and users who s ...
- TiVo Taps SpotX As Its Ad-Supported CTV Inventory SSPSpotX will programmatically manage, sell and optimize TiVo's video ad inventory a ...
- Ad Council Forms Partnership With NYIAX, Opens Door To Donations From New PublishersThe Ad Council has formed a partnership with NYIAX, an upfront marketpla ...
- Digital Players Adopt IAB Ads.txt SpecificationThe Interactive Advertising Bureau's IAB Tech Lab said that after a revi ...
- Criteo Says New Header Bidder Product Can Help Publishers Fetch 50% Higher RevenuesCriteo has launched a new header bidding product that it says ai ...
- Header Bidding Isn't Helping Improve Ad Quality, Brand SafetyMore ad-tech firms are looking to offer, or are already offering, server-to-serv ...
- Rubicon Project Offers Email Inventory, Reaches 145 Million UniquesLiveIntent and Rubicon Project announced a partnership which automates access to LiveIntent ...
- nToggle, DataXu Expand Partnership Four-FoldnToggle, an algorithm-driven bid-screening platform, announced an expanded partnership with DataXu, wi ...
- An Explainer On AppNexus And Ad TechThe Wall Street Journal's Mike Shields attempts to explain what AppNexus do ...
- Programmatic Buyers Worry About Inventory Quality And TransparencySeventy-three percent of all U.S. display ad spending will be transacted programmaticall ...
- OpenX/ExchangeWire's Surprising Findings On Programmatic Ad QualityOpenX and ExchangeWire teamed up on a report that examines industry perceptio ...
- OpenX And MediaMath Partner To Put Header Bidding To The TestOpenX and MediaMath partnered to put header bidding to the test f ...
- The Question Is: Does Facebook Eat The World?Nativo Founder and CEO Justin Choi on publishers' challenges, in-feed advertising, consumer ...
- Ad-Tech Execs Weigh In On Facebook's Entry Into Header BiddingFacebook's entry into header bidding means different things for stakeholders in t ...
- SourceKnowledge Launches Native Video Ad Unit For Non-Video InventoryCanadian ad tech firm SourceKnowledge on Tuesday kicked off a new nati ...
- Standards For Auction Pricing Are Needed. What's The Answer?Programmatic approaches to media are quickly becoming the norm. Yet auction prici ...
- Zvelo Will Power SpotX's Curated Marketplaces To Simplify Video BuySpotX announced a partnership with zvelo, a content categorization and malware detecti ...
- BPA Worldwide Launches Third-Party Certification For Inventory Quality GuidelinesBPA Worldwide has launched a new certification program to support the Trustwort ...
- Retailers' Top Department for IoT Benefit: 55% Say Customer ServiceMany retailers see the promise of the Internet of Things as learni ...
