- With Jalen Hurts In Ads, 'Solid' Sales At Columbia Sportswear
Marketing Daily, Sarah Mahoney - Monday, February 6, 2023
Sales and its flagship brand and D2C efforts are doing well, ev ...
- Google Releases Tactics For Account-Level Negative Keywords
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 27, 2023
Creating a list of negative keywords allows marketers to block ads fr ...
- Google Search 'Cars For Sale' Widget Available In U.S.
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 26, 2023
Google Search will enable auto dealerships to serve up lot inventory direct ...
- Netflix Ad Woes: Inventory Shortage, Underdelivery, Cash Back To Advertisers
Television News Daily, Wayne Friedman - Thursday, December 15, 2022
Netflix is off to a rough start with its ad option ...
- Vizio Ads Pulls In $200M In Upfront TV Commitments
Television News Daily, Wayne Friedman - Thursday, October 6, 2022
Vizio Ads says it has completed upfront TV "commitments" totaling $200 milli ...
- Does Amazon's DSP Meet The Demands Of Digital Marketing?
MediaDailyNews, Andrew Ransom - Thursday, March 10, 2022
Amazon's DSP offers a wealth of proprietary data and inventory to advertise ...
- Comscore, WideOrbit Start New Automated TV Buying Platform
Television News Daily, Wayne Friedman - Monday, March 7, 2022
The new platform, Comscore TV, will automate buying and selling of ...
- Shoppers Want Emails To Tell Them When Products Are Out Of Stock: Study
Email Marketing Daily, Ray Schultz - Monday, October 11, 2021
Email is second only to the product page itself as the chann ...
- DoubleVerify Bows Publisher Inventory Compatibility Score
Digital News Daily, Karlene Lukovitz - Friday, August 20, 2021
Tool lets publishers assess how advertisers view the appropriateness of their invent ...
- Viewable Ad Net Expands Into Platform, Offers Publishing Industry Its Own 'VaaS' Model
MediaDailyNews, Joe Mandese - Wednesday, January 27, 2021
Duration Media, which founded a marketplace based on trading only the mo ...
- How Marketing Content Needs Are Changing With Local Inventory Challenges
MAD, Morgan Carroll - Monday, June 22, 2020
Inventory management is the newest challenge brands face these days-and it trum ...
- Amid The Crisis, Video Ad Inventory Growing, Overall Digital Ad Spend Holding Its Own
Video Insider, Karlene Lukovitz - Tuesday, March 24, 2020
The expected surge in streaming consumption is materializing, and users who s ...
- TiVo Taps SpotX As Its Ad-Supported CTV Inventory SSP
Digital News Daily, Karlene Lukovitz - Wednesday, December 11, 2019
SpotX will programmatically manage, sell and optimize TiVo's video ad inventory a ...
- Ad Council Forms Partnership With NYIAX, Opens Door To Donations From New Publishers
MediaDailyNews, Laurie Sullivan - Sunday, December 1, 2019
The Ad Council has formed a partnership with NYIAX, an upfront marketpla ...
- Digital Players Adopt IAB Ads.txt Specification
Digital News Daily, Tobi Elkin - Wednesday, June 28, 2017
The Interactive Advertising Bureau's IAB Tech Lab said that after a revi ...
- Criteo Says New Header Bidder Product Can Help Publishers Fetch 50% Higher Revenues
Real-Time Daily, Tobi Elkin - Tuesday, May 23, 2017
Criteo has launched a new header bidding product that it says ai ...
- Header Bidding Isn't Helping Improve Ad Quality, Brand Safety
RTBlog, Tobi Elkin - Friday, March 31, 2017
More ad-tech firms are looking to offer, or are already offering, server-to-serv ...
- Rubicon Project Offers Email Inventory, Reaches 145 Million Uniques
Real-Time Daily, Philip Rosenstein - Tuesday, December 13, 2016
LiveIntent and Rubicon Project announced a partnership which automates access to LiveIntent ...
- nToggle, DataXu Expand Partnership Four-Fold
Real-Time Daily, Philip Rosenstein - Tuesday, December 13, 2016
nToggle, an algorithm-driven bid-screening platform, announced an expanded partnership with DataXu, wi ...
- An Explainer On AppNexus And Ad Tech
Around the Net in Real-Time, Tobi Elkin - Friday, December 2, 2016
The Wall Street Journal's Mike Shields attempts to explain what AppNexus do ...
- Programmatic Buyers Worry About Inventory Quality And Transparency
RTBlog, Tobi Elkin - Wednesday, November 2, 2016
Seventy-three percent of all U.S. display ad spending will be transacted programmaticall ...
- OpenX/ExchangeWire's Surprising Findings On Programmatic Ad Quality
RTBlog, Tobi Elkin - Tuesday, September 13, 2016
OpenX and ExchangeWire teamed up on a report that examines industry perceptio ...
- OpenX And MediaMath Partner To Put Header Bidding To The Test
RTBlog, Tobi Elkin - Thursday, September 8, 2016
OpenX and MediaMath partnered to put header bidding to the test f ...
- The Question Is: Does Facebook Eat The World?
RTBlog, Tobi Elkin - Tuesday, August 30, 2016
Nativo Founder and CEO Justin Choi on publishers' challenges, in-feed advertising, consumer ...
- Ad-Tech Execs Weigh In On Facebook's Entry Into Header Bidding
RTBlog, Tobi Elkin - Monday, August 29, 2016
Facebook's entry into header bidding means different things for stakeholders in t ...
- SourceKnowledge Launches Native Video Ad Unit For Non-Video Inventory
Real-Time Daily, Philip Rosenstein - Tuesday, July 5, 2016
Canadian ad tech firm SourceKnowledge on Tuesday kicked off a new nati ...
- Standards For Auction Pricing Are Needed. What's The Answer?
RTBlog, Tobi Elkin - Monday, June 6, 2016
Programmatic approaches to media are quickly becoming the norm. Yet auction prici ...
- Zvelo Will Power SpotX's Curated Marketplaces To Simplify Video Buy
Real-Time Daily, Felicia Greiff - Wednesday, January 27, 2016
SpotX announced a partnership with zvelo, a content categorization and malware detecti ...
- BPA Worldwide Launches Third-Party Certification For Inventory Quality Guidelines
Real-Time Daily, Felicia Greiff - Friday, December 18, 2015
BPA Worldwide has launched a new certification program to support the Trustwort ...
- Retailers' Top Department for IoT Benefit: 55% Say Customer Service
Connected Thinking, Chuck Martin - Thursday, August 20, 2015
Many retailers see the promise of the Internet of Things as learni ...