Tag results for "inventory"
- Walmart Retail Media Network To Use Amazon-Like Flywheel EffectWalmart's plans to use its ad business and other digital services ...
- DoubleClick Pitch Deck Shows Importance Of Google's AcquisitionA leaked 2007 pitch deck outlines how the DoubleClick acquisition changed t ...
- Roku, Trade Desk Ink ID Graph Deal For Streaming AdsThe Trade Desk has inked a major deal for its open-source identi ...
- Omnichannel Ad Media Plans Generated In 2 Minutes, Using AutomationWith the deprecation of browser cookies, the focus is on pulling togeth ...
- Will Microsoft Drop Bing Brand For A More Integrated Copilot Search?Microsoft has been pushing to integrate generative AI into all its product ...
- Goodway Group CEO Calls For Reboot Of Programmatic Ad FraudWaste in programmatic is an opportunity to take the competitive advantage, explai ...
- More Ad-Supported Streaming? CTV CPMs Continue To FallAs consumer options for ad-supported streaming premium services and FAST networks gro ...
- A Data Frenzy At Microsoft AdvertisingIt seems Microsoft Advertising is providing more ways for publishers and advertise ...
- Don't Run Scared This Spooky Season From Being In The Political MixWhat is the advice for brands looking to stay in the ...
- Magnite's Local TV, Streaming Inventory Now Accessible Via MediaoceanLocal TV linear advertising buyers using Mediaocean will now get direct acce ...
- Disney Upfront Completed, 'In Line' With Year-Ago VolumeDisney Advertising has closed its upfront deals for the new TV seas ...
- Roku's Long-Term Ad Growth Prospects - With Big Competition Coming?Roku is way ahead of some other platforms. But don't expect th ...
- Meta Expands Zefr's Brand-Suitability Solution To Instagram FeedTo increase brand safety, Meta has integrated Zefr's automated brand-suitability verification produ ...
- Premium Inventory Access Drives ATV Spend Increases: SurveyMarketers and agency executives choosing advanced TV programmatic partners said measurement capabiliti ...
- Google Display, Dynamic Search Ads Roll Into AI Performance MaxDynamic Search Ads and Google Display Ads campaign upgrades are open ...
- Why Retailers Still Struggle To Link In-Store With Online, Adopt PersonalizationGoogle, Manhattan Associates, and Zebra Technologies released research this week analyzing purchase ...
- With Jalen Hurts In Ads, 'Solid' Sales At Columbia SportswearSales and its flagship brand and D2C efforts are doing well, ev ...
- Google Releases Tactics For Account-Level Negative KeywordsCreating a list of negative keywords allows marketers to block ads fr ...
- Google Search 'Cars For Sale' Widget Available In U.S.Google Search will enable auto dealerships to serve up lot inventory direct ...
- Netflix Ad Woes: Inventory Shortage, Underdelivery, Cash Back To AdvertisersNetflix is off to a rough start with its ad option ...
- Vizio Ads Pulls In $200M In Upfront TV CommitmentsVizio Ads says it has completed upfront TV "commitments" totaling $200 milli ...
- Does Amazon's DSP Meet The Demands Of Digital Marketing?Amazon's DSP offers a wealth of proprietary data and inventory to advertise ...
- Comscore, WideOrbit Start New Automated TV Buying PlatformThe new platform, Comscore TV, will automate buying and selling of ...
- Shoppers Want Emails To Tell Them When Products Are Out Of Stock: StudyEmail is second only to the product page itself as the chann ...
- DoubleVerify Bows Publisher Inventory Compatibility ScoreTool lets publishers assess how advertisers view the appropriateness of their invent ...
- Viewable Ad Net Expands Into Platform, Offers Publishing Industry Its Own 'VaaS' ModelDuration Media, which founded a marketplace based on trading only the mo ...
- How Marketing Content Needs Are Changing With Local Inventory ChallengesInventory management is the newest challenge brands face these days-and it trum ...
- Amid The Crisis, Video Ad Inventory Growing, Overall Digital Ad Spend Holding Its OwnThe expected surge in streaming consumption is materializing, and users who s ...
- TiVo Taps SpotX As Its Ad-Supported CTV Inventory SSPSpotX will programmatically manage, sell and optimize TiVo's video ad inventory a ...
- Ad Council Forms Partnership With NYIAX, Opens Door To Donations From New PublishersThe Ad Council has formed a partnership with NYIAX, an upfront marketpla ...
