Vizio Ads Pulls In $200M In Upfront TV Commitments

Vizio Ads -- the smart TV advertising-sales platform -- says it has finished making upfront TV advertising "commitments" totaling $200 million.

This is for inventory to be placed for the TV season starting October 1, 2022 and running through September 30, 2023.

Vizio says this represents a 100% increase from a year ago.

The company says shifting audiences and TV advertising dollars to all things streaming has helped increase its business. Vizio also credits better targeting and measurement of direct-to-device advertising deals.

Looking at actual media schedules that have been recently placed, Vizio advertising grew 71% in the second quarter of 2022 to $81 million. It added 243 new advertisers.

During its second-quarter earnings results, Vizio said its overall smart TV Platform+ revenue was up 69% to $110.8 million -- a business that now has a 27% share of total company revenue.

Next quarter, it expects Platform+ revenue to be between $120 million and $125 million dollars.



Vizio's SmartCast active accounts grew to more than 16 million U.S. homes in the second quarter.

Other streaming and connected TV platforms have announced the completion of their respective TV-video upfront advertising deal-making for the TV season that begins in late September and ends in August next year.

Earlier this summer, Walt Disney said 40% of the total TV-video upfront dollars -- $3.6 billion -- went to streaming and digital platforms, including Disney+, ESPN+ and Hulu.

NBCUniversal says its Peacock streaming platform took in $1 billion in upfront TV advertising revenue commitments.

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