• by Joe Mandese  @mp_joemandese, February 12, 2025

Zurich Insurance Group has consolidated its global media services account at Omnicom’s OMG (Omnicom Media Group) unit.

The account, which will be led from OMD’s EMEA office – Zurich’s biggest market – also includes coverage of North America, APAC and LATAM.

The review, which began in August 2024, was part of media and creative services pitch involving 10 agencies, with the majority of the media account previously held by Interpublic’s UM unit.

Switzerland-based Zurich cited data – especially OMG’s ability to leverage Omnicom’s OMNI operating system – to support its global planning, insights, workflow and reporting needs.

Billings were not disclosed.