• by Ray Schultz , February 18, 2025

Future, publisher of 200 multimedia brands including Marie Claire, Tom's Guide, PC Gamer and TechRadar, has formed a partnership with Viofoura, a digital experience platform. 

The company is “looking forward to working with Viafoura on further embedding user engagement and interactions across our site experience,” says Simon Collis, senior vice president, content strategy and audience development at Future. 

The agreement comes as the publishing industry is shifting to prioritizing community engagement and more personalized user experiences, Future says. 

The firm expects to achieve: 

• Increased registrations, subscriptions and authenticated users 
• Increased engagement with more time spent on site and higher page views
• Efficient moderation 

“Our team looks forward to helping Future drive deeper engagement and growth in authenticated users and transform the way Future interacts with their audiences,” says Mark Zohar, president and CEO at Viafoura.