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GQ Jumps on Mobile Content Bandwagon, Launches GQ Mobile

Conde Nast’s GQ has partnered with m-Qube to provide its readers with original mobile content, beginning with its March issue. GQ Mobile will provide subscribers with information on events, giveaways and private sales. The service will differ from mobizines that Conde Nast is launching in Great Britain; GQ Mobile’s content will have more of a business than an editorial focus. The timing for the launch is ideal: according to researcher Ovum, $17 billion was generated in revenue from mobile content last year and that number is expected to soar to $78 billion by 2007.

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