• by Joe Mandese  @mp_joemandese, March 6, 2025

Long-time Publicis Media research chief Helen Katz has been named the 2025 recipient of the Advertising Research Foundation's prestigious "Erwin Ephron Demystification Award."

Katz, who is executive vice president-research for Publicis Media, is the 11th recipient of the annual award, which commemorates the spirit of legendary advertising research guru Erwin Ephron.

"[Katz] has had a significant impact throughout her career, most recently leading the global data intelligence practice at Publicis Media," the ARF noted in a statement, adding, "In her speeches and writings, Helen has consistently and passionately argued that effective media selection requires reliable measurement based on high-quality data.

The award will be presented during the ARF's Audience X Science conference later this month.