• by Barbie Romero , March 18, 2025

At our Pharma & Health Summit in sunny Bonita Springs, FL, top pharma and healthcare leaders took the stage to tackle big industry challenges. From Northwell Health’s approach to earning patient trust to CSL Behring’s seamless omnichannel strategy, Publicis Health’s focus on women’s health, and Bristol Myers Squibb’s personalized HCP engagement—insights were flowing.

Catch the best moments from on-stage discussions and behind-the-scenes clips from the summit experience.

Watch the full session recordings here!

From the Insider Stage: 

Craig Konieczko, AVP, Brand from Northwell Health shared how they are actively working to raise the standard of care especially for women to earn patient trust as patients now expect their doctors to work together like a team. 

Jan Weinstein, EVP Media from Publicis Health Media spoke about working with Astellas on the VEOZAH® (fezolinetant) campaign during last year’s Super Bowl and bringing awareness to menopause. 

Stuart Davis, Director of Global Marketing Platforms from CSL Behring spoke about how they are working with various partners to create an omnichannel experience for their HCPs to drive better engagement and ultimately sales. 

Deepika Cattry, Associate Director, US Immunology HCP Marketing - Rheumatology from Bristol Myers Squibb targets physicians with various channels depending on their channel preference, age, and lifestyle. 

Tales from Bonita Springs:

GokceSezgin, Head of Marketing from The Clinic by Cleveland Clinic shared how she was able to have effective conversations 

Tim Ragland, Sr. Director of Growth Marketing from Wisp shared how he enjoyed his first summit experience. 

If you’re interested in submitting content for future editions, please reach out to our Managing Editor, Barbie Romero at Barbie@MediaPost.com.