Watchdog Issues Updated Guidance For Political Ad Transparency, Includes New Tech
- by Joe Mandese @mp_joemandese, March 18, 2025
The BBB National Programs’ Digital Advertising Accountability Program (DAAP) this morning updated its Political Advertising Principles, issuing new compliance guidelines for ensuring transparency in political ads.
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The new guidance is intended to educate advertisers on requirements for "sponsorship transparency for online and mobile app political advertisements," it says in a statement, adding that it will review political ads for non-compliance based on key criteria, such as:
- Enhanced Notice Requirements: Political ads must include clear notice indicating they are political ads, using icons, symbols, or specific wording.
- Political Advertisement Notice: Details of who paid for the ad must be linked from the enhanced notice, including contact information and disclaimers required by law.
- Emerging Technologies: Special considerations for new advertising modalities, such as connected TV (CTV), to ensure transparency in all digital formats.
