Commentary

More Searchers Than Greeters

More Searchers Than Greeters

Nearly half of the active audience is searching the Internet, but only a few are sending cards from the Special Occasion sites during the 1st week in September according to Nielsen//NetRatings Audience Measurement Data for the week ending September 8, 2002.
Top 10 Search Engines/Portals & Communities Sites
 Audience (000)Active Reach (%)
Yahoo!36,47044.84
MSN33,62941.35
AOL28,33234.84
Google12,03214.79
Lycos Networks7,7959.58
Netscape6,3057.75
AT&T5,0926.26
Classmates.com3,5954.42
iWon2,8213.47
Ask Jeeves2,5813.17
Demographics for Search Engine/Portals & Communities Category
 Composition (%)
MALE47.6
FEMALE52.4
AGE
2 - 114.0
12 - 1712.1
18 - 247.4
25 - 3417.2
35 - 4932.7
45+37.3
55+16.8
65+6.5
Top 10 Special Occasions Sites
Audience (000)Active Reach (%)
Americangreetings.com1,2401.52
Blue Mountain1,1701.44
Ups.com9041.11
U.S. Postal Service9001.11
Hallmark8361.03
Yahoo! Greetings8361.03
123greetings.com4280.53
Egreetings.com3870.48
Passionup.com3250.4
FedEx2720.33
Demographics for Special Occasions Category
 Composition (%)
MALE38.2
FEMALE61.8
AGE
2 - 112.1
12 - 179.2
18 - 245.4
25 - 3415.3
35 - 4931.6
45+48.0
55+23.7
65+9.2
Nielsen//NetRatings Audience Measurement Data Week ending September 8, 2002 US, Home
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About the Author

Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.