• by Teresa Buyikian , March 25, 2025

Fans of Jollibee are in for a March Madness treat that has nothing to do with basketball.

This week the Philippines-based friend chicken chain announced the launch of its first new merchandise collection for 2025, which it is referring to as Merch Madness.

The new line embraces the athleisure aesthetic, with The Classic/Retro line blending the brand's colors and logos “into everyday fashion,” while its University/Varsity line adds a collegiate take on traditional athleisure.

The Classic/Retro line features an "I Jollibee" T-Shirt, which mimics the I Love NY classic design with the Jollibee’s bee mascot replacing the heart, and completed with various major locations in the U.S. and Canada including New York, San Francisco and Los Angeles. The line also includes an 100% cotton red boxy T-shirt, a dark blue crewneck logo sweatshirt, and a dark blue logo tote bag.

The University/Varsity line includes a T-shirt and shorts coordinated set with the Jollibee logo available in both the chain’s trademark red and white or in all black. A two-piece track suit is available in both blue and black.

The new collection is exclusively available at the Jolly Merch online store beginning at 9 a.m. EST on Mar. 28. The collection joins the previous spring and summer 2024 releases. All adult apparel items are unisex and available in sizes XS – 3XL. Pricing starts at around $20  for apparel and accessories. Customers that place an order for this new drop will also receive $5 off their next order at the Jolly Merch Shop. 

This merch drop is one of several coming for 2025. The company has two more scheduled, one in May and one in June. The brand teased that the upcoming drops will include a retro green Jollibee baseball cap, classic white boxy T-shirts, knitted polos and an adult-sized “Jolly Bee” onesie.

The chain was recently named “best fast food fried chicken” in America by USA Today. Jollibee currently has over 100 U.S. and Canadian locations and approximately 1,700 stores worldwide.