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Confessions of Publicis Health Media's EVP of Media: Spring, Performance, and Human Touch!

Learn about Jan Weinstein, EVP, Media from Publicis Health Media as she lets us know her favorite season, preferred marketing channels, and more.

Do you prefer brand awareness or performance? What is your preferred marketing channel? In this series, we get to know past Insider Summit attendees and ask about their preferences.

Jan Weinstein, EVP, Media from Publicis Health Media: 

  • Direct to Patient or HCPs: given the fact that both are critical in making sure Rx’s are both prescribed and  filled, I have to say both. But, if I only had one dollar to spend, I would have to give it to the prescriber. The patient could be a yes or a no in terms of fill, but without the prescription written, there is a definite dead end.

  • Performance or Creative: Performance. Ideally, with great memorable creative to drive it. At the end of the day, we need to build business outcomes and performance typically lives up to its name and potential. I must give a shout out to great creative. Unfortunately though, hearing Tag Team sing “Scoop There it Is” 1000x did not convert me to Geico even though I smiled every single time.

  • Spring or Fall: Spring. Although my allergies disagree, I love watching everything bloom and I hate raking and bagging leaves. Spring is such a season of hope.

  • Attention or Reach: Attention. You can reach people who do not listen or care. Attention is what ultimately matters.

  • Cooking at Home or Going Out to Eat: Going Out to Eat. I do love to cook and host holiday dinners and parties but invite me out and I will leave the cooking for another day!

  • In Person Doctor Appointment or Televisit: In person. While televisits played (and still play) a great role in supplementing care, I like being in the room where it happens.

  • Human Touch or AI: Human Touch. AI is a time saver, but human touch is what makes us who we are, and AI is really only as good as the humans who use it. 

 If you’re interested in submitting content for future editions, please reach out to our Managing Editor, Barbie Romero at Barbie@MediaPost.com.

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