At our Pharma &
Health Insider Summit in the Poconos, leaders from Sanofi, Pfizer, Takeda, Endo Pharmaceuticals, and Organon shared insights on streamlining the patient journey through AI-powered platforms,
leveraging sentiment data to inform internal decisions, driving innovation at a smaller scale, empowering patients with accessible information, and benchmarking pharma marketing against top consumer
brands.
Catch the best moments from the on-stage discussions below.
Watch the full session recordings here!
Keith McGee, Sr. Director of Channel Management from
Sanofi, spoke about building a platform that provides patients with education and access to both a chatbot and a nurse for support to create a seamless patient
journey.
Jorge Herrera,
Head of Enterprise Experience Management (XM) from Pfizer, spoke about gaining visibility into the full scope of interactions between AI and user sentiment for their internal
stakeholders.
Nishtha Jain, Head
of Innovation & Digital Technology from Takeda, mentioned that AI innovation doesn’t have to come from tech giants. Smaller-scale, individual use cases can be just as
impactful.
Dayna Sracic,
Executive Director, Consumer Marketing from Endo Pharmaceuticals, highlighted the need to meet patients where they are so they feel equipped and confident in understanding all
their options.
Alex Davis,
Biosimilars Director, Brand Marketing Strategy from Organon, emphasized that pharma marketers should look beyond their category and benchmark against leading consumer brands to
elevate their approach.
If
you’re interested in submitting content for future editions, please reach out to our Managing Editor, Barbie Romero at Barbie@MediaPost.com.