Did you have a question for a fellow Summiteer but never got around to asking in person? Well now is your chance! In our Backstage Exclusive Series, we're giving you the opportunity
to ask any question that's on your mind. Whether work-related or more personal, we'll find out what they have to say.
This week, we’re shining a spotlight on
Shula Sinclair, Chief Strategy Officer from T&P. She shared why Snickers chose José as the face of the AI campaign and how they built trust within
that partnership to authentically tap into this emerging channel.
Is there another Summiteer you're wondering about? Perhaps you'd like to be featured yourself? Let us
know who you are and/or what your question is for your fellow Summiteer, and we'll be sure to feature in a future edition of Brand Insider: Backstage Exclusive. Please submit all requests to our Brand
Insider Managing Editor, Barbie Romero at Barbie@MediaPost.com.