• by Joe Mandese  @mp_joemandese, April 3, 2025

Homewood, IL-based Carl Buddig & Co., marketer of branded meat products including Buddig, Old Wisconsin, Kingsford, and others, has consolidated its North American media and creative at Havas.

Family-owned since 1943, Buddig Vice President-Brand and Commerce Marketing Matt Barlow attributed Havas' win to the shared values it has with Buddig, as well as its ability to deliver the "right message, in the right medium, at the right time."

Billings were not disclosed, but the companies said Havas' initial work will break this summer.