
Paramount+ just released new
ad spots, all part of its ongoing “Find Your Mountain on Paramount+” campaign.
These iterations are humorous mashups. The first creation is "Mean Girls x Gladiator," starring Reneé Rapp as “Reginius Georgius,” an imperious ruler, and Daniel Franzese as Damian.
The second is a mashup of "Yellowjackets" and "Survivor." "Survivor" host Jeff Probst said: “From howling into my
megaphone to filming these high-stakes challenges in the eerie wilderness of the Antler Queen, this Tribal Council elimination was unlike any other!”
Both spots showcase the content on
the streamer — which offers loads of TV and movies.
The creative is by longtime agency partner Droga 5.
In 2024, the streamer reported adding 10 million subscribers for the full
year to end with 77.5 million. Paramount+ also saw the highest level of engagement last quarter. Watch time per user grew more than 20%.
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