A Brief History Of The Upfronts: Do They Still Matter?
- by Steve Sternberg , April 15, 2025
As they do every year in mid-May, the major media companies are about to unveil their multi-platform strategies for the upcoming broadcast year, which includes their respective fall TV schedules. This
marks the start of the “upfront” season, when advertisers will spend upward of $20 billion buying commercial time on …
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