• by Ray Schultz , April 17, 2025

Specialist media firm Future has launched a quarterly hub devoted to the nexus between sports and fashion. It is part of the firm's Who What Wear site. 

"Clothes are the perfect form of communication — a window into who your favorite athlete is and what they stand for. That's what Go Sports is all about," says Eliza Huber, senior editor of Who What Wear.

Huber adds, "Given the unprecedented growth of women's basketball in the last year, from the college level to the pros, it felt fitting to kick off Go Sports with a curation of stories dedicated to a sporting arena that's long gone underappreciated and overlooked despite the immense amount of talent (both on the court and in the tunnel) that's always existed within it. 

For its inaugural issue, readers will find interviews with stars such as Skylar Diggins-Smith and Lexie Hull.