Addendum: WPP Aware Of Potential InfoSum Conflict, Evaluated Independently

by Joe Mandese @mp_joemandese, April 18, 2025

Following publication of Thursday's "Planning & Buying Insider" column ("When The Whole Is Lesser Than The Sum Of The Parts"), a WPP spokesperson asked to publish the following statement. No details were provided on how GroupM CEO -- and former InfoSum Chairman-CEO Brian Lesser's role was independently evaluated. This addendum has been added to the original column too.

"Given Brian Lesser's role at the company, the board were aware of the potential conflict of interest and the acquisition was evaluated independently. Similarly, disclosure of the terms of the deal followed our normal practice on private transactions of this size."

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