• by March 2, 2006

ORLANDO--In a vote of confidence for the power of Internet marketing, a new survey revealed that almost 60 percent of users said they responded to a promotion or coupon they received via email.

In addition, 22 percent said they watched a corporate-sponsored short film on the Web, while an additional 13 percent said they received a promotion or coupon via text message.

The survey was conducted for the American Association of Advertising Agencies by Harris Interactive and included more than 2000 respondents. The results were released at the AAAA's annual Media Conference and Trade Show here.

It also revealed that 32 percent of the respondents said there were too many commercials on primetime television. Of the total responding to that question, 36 percent were male and 28 percent were female.

When asked to indicate what bothered them most about prime-time television, 22 percent said "the quality of programming" while 20 percent said "too much sex and/or violence." Females (27 percent) were significantly more likely than males (12 percent) to say they were "too much sex and/or violence" bothered them bothered by excessive sex or violence.

Additionally, 15 percent of the respondents said they were bothered by too many reruns while percent said there was too much profanity.

The survey also revealed that newspapers are the most credible source of news and information, garnering a positive response from 33 percent of the respondents while broadcast television came in second with 27 percent.

Not surprisingly, younger respondents were more likely to find "newer media" sources, such as satellite radio, podcasts and blogs, to be credible than older Americans.