• by Teresa Buyikian , April 28, 2025

Snoopy, Charlie Brown, Lucy and other beloved Peanuts characters are showing up in an unlikely place: a revolving sushi bar chain.

Kura Sushi USA, Inc. has brought back its collaboration with Peanuts Worldwide for the second time in a new series of collectibles. Beginning April 28, the Peanuts x Kura Sushi Bikkura Pon Series 2 collaboration merchandise is available at all 70 Kura Revolving Sushi Bar locations nationwide.

New items include collectible acrylic charms adorned with Peanuts character duos like Charlie Brown & Snoopy, and Woodstock & Snoopy. There’s also a rare Snoopy charm -- all by himself. Kura customers will receive one random charm for every 15 plates of sushi ordered (dine-in only). Charms are also available for purchase in-store, except for the rare Snoopy one.

"Snoopy and the Peanuts gang are synonymous with joy and timeless charm, and this new collection captures that spirit while delivering the eater-tainment experience our guests know,”  commented Sally Kurosaki, promotions and licensing manager at Kura Sushi USA, Inc., in the announcement.

The chain’s rewards members are also eligible to receive a Peanuts x Kura Sushi Snuggle Blanket for every $70 spent in-store from May 16-20, while supplies last. The Peanuts x Kura Sushi Bikkura Pon promotion runs through June 30.

Teachers in communities surrounding Kura Sushi locations can sign up to receive free Peanuts-themed coloring sheets for their classrooms, which will earn students a free dessert if they bring the completed sheet to the restaurant.

The chain is also running a “Berry Fun” sweepstakes through May 11, where customers who spend over $70 dining in can enter to win a family four pack of tickets to Knott's Berry Farm amusement park in Buena Park, California.

Kura is promoting the Peanuts collab on its Facebook, Instagram and TikTok platforms.

Kura Sushi USA, Inc. is the U.S subsidiary of Kura Sushi, Inc., which is a Japan-based revolving sushi chain with more than 600 restaurants internationally.