Men And Women Equal Internet Viewers of News Content A deeper drill-down to look at top current event and global news sites, including viewer demographics, advertisers, ad sizes and
delivery types.
advertisement advertisement Top 10 Online
Current Events and Global News DestinationsWeek ending February 19, 2006 US, Home and Work |
| Unique Audience (000) | Active Reach (%) |
Yahoo! News | 15,286 | 11.83 |
MSNBC | 12,749 | 9.87 |
CNN | 12,607 | 9.76 |
AOL News | 9,758 | 7.55 |
Internet Broadcasting | 5,780 | 4.47 |
NYTimes.com | 5,691 | 4.41 |
Tribune Newspapers | 4,675 | 3.62 |
Gannett Newspapers
and Newspaper Division | | |
4,554 | 3.53 |
Google News | 4,214 | 3.26 |
USATODAY.com |
4,009 | 3.1 |
Source:
Nielsen//NetRatings NetView |
Demographic Data For News CategoryMonth Of January 2006 Us, Home And Work |
| Target | Unique Audience (000) | Unique Audience Composition
(%) |
Total | | 85,860 | 100 |
Male | | 42,963 | 50.04 |
Female | | 42,897 | 49.96 |
Age | 2 - 11 |
2,207 | 2.57 |
| 12 - 17 | 6,201 | 7.22 |
| 18 - 24 | 4,335 | 5.05 |
| 25 -
34 | 13,163 |
15.33 |
| 35 - 49 | 30,518 | 35.54 |
| 45+ | 40,545 | 47.22 |
| 55+ | 20,169
| 23.49 |
| 65+ | 7,701 | 8.97 |
HH Income | $ 0 - 24999 | 4,714 | 5.49 |
| $ 25000 - 49999 | 18,687 | 21.76 |
| $
50000 - 74999 | 22,497 |
26.2 |
| $ 75000 - 99999 | 16,316 | 19 |
| $ 100000 - 149999 | 14,456 | 16.84 |
| $ 150000+ | 7,720 | 8.99 |
| No Response |
1,468 | 1.71 |
Source: Nielsen//Netratings Netview |
Data on the Web Media Industry, World and Local News Segment Week ending February 19,
2006 US, Home and Work
Top 15
Advertisers |
| Impressions (000) | Share of all Impressions |
NewsMax.com | 18,553 | 46.2% |
Traffic.com | 6,875 | 17.1% |
The McGraw-Hill Companies, Inc. | 3,840 | 9.6% |
General Electric Company
| 1,666 | 4.1% |
Cisco Systems, Inc. | 1,342
| 3.3% |
HonestReporting.com | 1,143 |
2.8% |
Gawker Media |
1,059 | 2.6% |
Berkshire Hathaway, Inc. | 772 | 1.9% |
Daily Record | 515 | 1.3% |
AWS Convergence Technologies, Inc. | 499 | 1.2% |
The Washington Post Company | 469 | 1.2% |
Internet Broadcasting Systems, Inc | 440
| 1.1% |
The State
| 372 | 0.9% |
The Hearst Corporation | 364
| 0.9% |
Yahoo! Inc.
| 304 | 0.8% |
Total | 40,163 | 100.0% |
Source:
Nielsen//NetRatings AdRelevance |
Top Ad Sizes |
| Dimensions | Impressions (000) | Share of all Impressions |
Rectangle | (180x150) | 9,310 | 23.2% |
Medium Rectangle | (300x250) | 7,331 |
18.3% |
Full Banner | (468x60)
| 6,904 | 17.2% |
Leaderboard | (728x90) | 3,924 | 9.8% |
Button #1 | (120x90) | 2,555 | 6.4% |
Vertical Banner | (120x240) | 2,505 | 6.2% |
Skyscraper |
(180x150) | 1,934 | 4.8% |
Half Banner | (234x60) | 1,777 | 4.4% |
Button #2 | (120x60) | 1,609 | 4.0% |
Wide Skyscraper | (160x600) | 1,436
| 3.6% |
Square Button | (125x125) | 578 | 1.4% |
Micro Bar |
(88x31) | 152 | 0.4% |
Large Rectangle | (336x280) | 111 | 0.3% |
Non-Standard Dimension | | 34
| 0.1% |
Square | (250x250) | 4 | 0.0% |
Total | | 40,164 | 100.0% |
Source: Nielsen//NetRatings AdRelevance |
Ad Delivery Types | | |
| Impressions (000) | Share of all Impressions |
Inline | 40,124 | 99.9%
|
Pop-Under | 36 | 0.1% |
Pop-Up | 5 | 0.0% |
Total
| 40,165 | 100.0% |
Source: Nielsen//NetRatings AdRelevance | | |
Note: Nielsen//NetRatings AdRelevance reporting data reflects advertising activity served on pages accessible via
the World Wide Web and not within AOL's proprietary service.