Tops Club Inc., a nonprofit
weight-loss support organization, has opened its multichannel media platform to advertisers for the first time in its 75-year history through an agreement with James G. Elliott
Co.
Advertisers can now reach the Tops community of 64,000+ members, 95% of whom are female, via:
- Tops News, a bi-monthly magazine with a
circulation exceeding 65,000
- Tops.org website, serving over 50,000 monthly visitors
- The Community Corner
newsletter
- Targeted email campaigns
- Digital archive sponsorships
- Custom
research
"This is a unique opportunity for brands to connect with our extraordinary community of wellness-focused individuals," says Rick Danforth,
president of Tops.
He adds: "Our members aren't just focused on weight loss; they're committed to making healthy decisions across all aspects of their lives, creating an ideal environment for
appropriate brand partnerships."
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