• by Barbie Romero , May 27, 2025

Learn about Jeff Wilshire. Sr. Director, Digital & Performance Marketing from MOOYAH Burgers, Fries & Shakes as he lets us know his favorite food, media channels, and more.

Do you prefer brand awareness or performance? What is your preferred marketing channel? In this series, we get to know past Insider Summit attendees and ask about their preferences.

Jeff Wilshire. Sr. Director, Digital & Performance Marketing, MOOYAH Burgers, Fries & Shakes:

• Performance or Brand: It’s all about the here and now! If you’re not performing, there will be no brand.

• MOOYAH Cheeseburger or the MDC: The MDC is my MOOYAH go-to, double meat & double cheese. Not even close!

• Reaching Your Audience in YouTube or Gaming: Epic partnerships, storytelling, extending reach – YouTube is where we are leaning in.

• Fast Pivots or Long-Term Planning: In our industry the rabbit wins the race not the slow & steady tortoise – fast pivots!

• Campaign Analytics or Consumer Behavior: Campaign Analytics. Maniacal focus to optimize performance and investment.

• Celebrity or Influencers: Influencers “influence”, celebrities… show up late.

• Fries or Shake: Fries for sure, a burger’s best sidekick. Throw in some spicy queso.

 If you’re interested in submitting content for future editions, please reach out to our Managing Editor, Barbie Romero at Barbie@MediaPost.com.