• by Barbie Romero , June 10, 2025

At our Performance Marketing Insider Summit in New Orleans, top brands Coca-Cola, Mastercard, Lenovo, GE Appliances, and Potbelly shared insights on enhancing the customer journey through card linked offers, influencer activations, human centric search, cross functional team alignment, and rethinking loyalty strategies.

Catch the best moments from the on-stage discussions below.

Watch the full session recordings here!

Christine Luong, VP of Product (Offers) from Mastercard, discussed how offering cardholders linked offers creates a seamless shopping experience. 

Dylan Floyd, Senior Manager, End-to-End Connections & Media from Coca-Cola, shared how a campaign with Oreo connected with Gen Z by partnering with influencers to showcase product testing on TikTok and podcasts.

Donna Bedford, Global SEO Strategy and Operations Lead from Lenovo, discussed the shift toward more human-centric search and offered advice for marketers navigating the evolving search landscape.

Tabitha Hernandez, Senior Manager, Paid Marketing from GE Appliances, shared insights from a campaign where cross-functional teams were efficiently organized, ensuring alignment and a sense of ownership across all stakeholders.

Yosra Saleh, Vice President, Digital Marketing from Potbelly, spoke about the opportunity cost of loyalty and digital programs, emphasizing the importance of meeting consumers where they are and on their terms.

If you’re interested in submitting content for future editions, please reach out to our Managing Editor, Barbie Romero at Barbie@MediaPost.com.