• by Barbie Romero , Yesterday

Irene Coyne, Executive Vice President, Group Client Director, CMI Media Group, shares her favorite media and social channels, vacation preferences, and more. 

Do you prefer brand awareness or performance? What is your preferred marketing channel? In this series, we get to know past Insider Summit attendees and ask about their preferences.

Irene Coyne, Executive Vice President, Group Client Director, CMI Media Group:

• Beach or Snowy Mountain: Beach

• AI or Human Touch: Human Touch

• Instagram or YouTube: Instagram (and TikTok)

• DTC or Targeting HCPs: Targeting HCPs

• Relaxing Vacation or Full Itinerary Adventure: Full Itinerary Adventure

• Telehealth or Visiting HCP In-Person: Visiting HCP In Person

• Personalization or Scale: Personalization

 If you’re interested in submitting content for future editions, please reach out to our Managing Editor, Barbie Romero at Barbie@MediaPost.com.