You may never have heard of Accountability, but some of the ad
industry's best shops -- agencies like Wieden+Kennedy, Mother, BarkleyOKRP, Cowan, CrossMedia, Hill Holliday, and Deutsch -- have been switching over from legacy agency tech developers because of its
focus on solving their unique tech, data processing and financial pain points in order to service their clients better.
In advance of this week's news that long-time president Judd Rubin has taken over as CEO, I invited him
to have a conversation on what his plans are for transforming the business, and ideally making Accountability more than a "best kept secret."
Rubin, who is one of the most experienced agency
tech leaders -- having worked in key roles at Mediaocean, Strata, Freewheel, and Hudson MX -- has a focus more on solving each agency's unique systems pain points and growing his business by
word-of-mouth.
But watch the interview and hear it for yourself.
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