• by Barbie Romero , July 1, 2025

Founded in 1988 by seven Wisconsin farmers, this organic brand shaped USDA organic standards, launched a “Happy Cow” contest, and spelled out “BUZZ-WORTHY” in pastures.

• Organic Valley was founded in 1988 by seven Wisconsin farmers who believed in a cooperative model that prioritized farming organically in harmony with nature.

• The brand’s 2023–2024 “Protecting Where Your Food Comes From” campaign featured cows spelling out “BUZZ-WORTHY” in fields on small organic family farms.

• Organic Valley protects over 440,000 acres of organic farmland across the U.S.

• advertisement

  advertisement

  Organic Valley is farmer-owned. It is now the largest organic, farmer-owned cooperative in the U.S.

• The cooperative helped shape the original USDA organic standards.

• Organic Valley had a Happy Cow Showdown contest in May which invited all consumers to vote for the happiest "cowtestant." For every 10 votes cast, Organic Valley would plant one tree — up to 1,000 trees on their farms. Consumers cast enough votes to make that happen in just a few days!The winner was Hazel, a sassy and spunky bovine from Wisconsin. 
  

If you’re interested in submitting content for future editions, please reach out to our Managing Editor, Barbie Romero at Barbie@MediaPost.com.